Forget the 5am club. This is the truth about morning routines.

Matt Haycox breaks down the myth of the "perfect morning" and why most advice around 6am wakeups and cold plunges is just recycled bollocks. Instead, he shares the real routines that move the needle, from blocking your time for high-leverage tasks to eliminating distractions that waste your energy.

This isn't about waking up early. It’s about doing what matters, when it matters, and building a structure around the things that truly grow your business and your life.

You’ll learn:

• Why "early riser" culture is a distraction.
• How Matt actually builds his weekly routine for success.
• The Sunday planning ritual that keeps him on track.
• His rule of 100 for high-impact networking.
• Why writing your own brand content still matters.

This is your behind-the-scenes look at how a real entrepreneur plans his day.

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Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

📩 Get Matt’s free business newsletter for weekly strategies, mindset shifts, and behind-the-scenes lessons → https://nobollockswithmatthaycox.beehiiv.com/subscribe

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