You’ve read his blogs. You’ve seen his face on every marketing search result. But you’ve never heard Neil Patel like this.

In this episode, Neil opens up about how he built a $10M personal brand, why Google is no longer enough, and how the smartest entrepreneurs are dominating with omnichannel presence in 2025.

We break down:

• The myth of “SEO is dead”, and what’s really working now.
  Why most businesses are wasting money on marketing.
• How AI content fits (and fails) in your strategy.
• The real ROI of personal brand and podcasting.
• What Neil would do if he had to start from scratch today.

This episode is for marketers, founders, side-hustlers and anyone who wants to stop guessing and start growing.

Listen now. And if you like it, drop a review or share with someone building something real.

Timestamps

0:00 - Intro
2:53 - Is SEO Dead?
5:10 - Why Google Isn’t Enough
8:19 - AI Content: What Works, What Doesn’t
10:02 - Building a Brand in 2025
13:33 - Personal Branding
16:32 - AI Content vs Human Content: What Actually Works for SEO
17:42 - Adapting SEO for AI Tools Like ChatGPT
20:20 - Omnichannel Growth Strategy
21:52 - What Neil Would Do If He Started Again
24:18 - Podcasting’s Role in Brand Building & Modern Marketing
25:37 - Why Most Content Fails
27:51 - Trump vs Elon
29:17 - Final Thoughts & Where to Find Neil Patel

Connect with Matt Haycox, No BS Business Podcast Host & 8-Figure Entrepreneur.

I’m Matt Haycox, entrepreneur, investor, and your straight-talking guide to building a business that actually works. I’ve raised over £750M, built (and rebuilt) 8-figure companies, and learned the hard way what it really takes to win.

On No Bollocks with Matt Haycox, I cut through the bollocks to bring you raw conversations with 7–8 figure founders, investors, and experts who’ve been there, done it, and got the scars to prove it. No hype, no theory, just actionable strategies you can use today to start, grow, and scale your business.

Whether you’re stuck in your 9–5, building your side hustle, or trying to hit your first £100k month, this is your go-to podcast for entrepreneur tips, startup growth strategies, raising capital, building a personal brand, and avoiding the costly mistakes most founders make.

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