How This Team Leader Guarantees Every Agent Sells 20+ Homes Their First Year

Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry

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7d ago 30:01

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What if failure wasn't an option for agents on your team? Craig Reger has built a revolutionary system where every single agent - including brand-new licensees straight out of real estate school - sells a minimum of 20 homes in their first year. No exceptions.

While most teams accept the industry's 90% failure rate as inevitable, Craig's operation closes 500+ units annually across six markets by making success systematic rather than accidental. His approach flips conventional team building on its head, using strategic partnerships, rigorous hiring processes, and non-negotiable standards to create an environment where mediocrity simply can't survive.

This episode reveals the controversial strategies, uncomfortable truths, and bold decisions that separate elite teams from the rest of the industry.

Key Topics Covered:

Why Craig uses Zillow Flex despite 40% commission splits to build agent credibility
The three interview behaviors that predict long-term agent success
How to set minimum production standards that actually stick
The 90-day onboarding system that guarantees results
Why expansion can kill your team culture (and how to avoid it)
The recruiting strategies generating 10-15 qualified leads monthly
Building systems that work without constant supervision

The Bottom Line: Stop accepting industry failure rates as normal. When you build the right systems and maintain non-negotiable standards, every agent can succeed. The question is whether you're bold enough to demand excellence from everyone, not just your top performers.

Ready to transform your approach to team building? Craig's blueprint proves that systematic success isn't just possible - it's the only sustainable path to scaling a real estate operation.

Ready to build your next-level team? Learn more about creating systematic success at nextlevelagents.com/exp

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