In this thirty-third episode of My Kind of Business, Alex is joined by Lauren Troiano, a Female Founder and Entrepreneur behind two Bedfordshire-based businesses: The Little Marketing Company and The Little Yoga Company.

Lauren shares her journey from corporate marketing to entrepreneurship, explaining how maternity leave inspired her to build businesses that align with her values. Through The Little Marketing Company, she supports small and medium-sized businesses with marketing strategy, branding, and business growth, offering creative, out-of-the-box solutions to help businesses stand out. Meanwhile, The Little Yoga Company brings mindfulness, movement, and wellbeing to the local Bedford community.

This episode is packed with practical insights for female founders, entrepreneurs, and small business owners, covering how to grow a business with confidence, overcome imposter syndrome, and build a supportive community around your work.

• How maternity leave became a launchpad for entrepreneurship

• Growing small businesses through personal branding and marketing strategy

• Building confidence, creativity, and courage as a female founder

• Balancing family life with running multiple businesses

• The power of community and collaboration in business growth

• Overcoming imposter syndrome and embracing self-belief

• Running purpose-driven businesses with flexibility and impact

[00:00] Introduction and welcome to Lauren
[02:20] Maternity leave as the spark for entrepreneurship
[06:40] Launching The Little Marketing Company
[10:55] Building confidence and community in business
[15:30] Balancing family and entrepreneurship
[20:45] Personal branding and business growth
[25:10] Overcoming imposter syndrome
[30:00] Community and collaboration in business
[34:20] Future plans for The Little Marketing Company & The Little Yoga Company

• Turning maternity leave into a business opportunity

• Growing small businesses with marketing and branding expertise

• Building confidence, courage, and creativity as a female entrepreneur

• Creating a supportive community for business and personal growth

• Running multiple purpose-driven businesses while staying aligned with values

• Sustainable business growth without stress or hustle

• The importance of collaboration, mentorship, and community

LinkedIn: Lauren Troiano
Instagram: @thelittlemarketingco

Book a 2026 Business Planning Workshop: https://alexmccarthycoaching.as.me/2026businessplanning
Instagram: @alexmccarthycoaching
Website: alexmccarthycoaching.com