In this twenty-fifth episode of My Kind of Business Alex is joined by Vicki Yadav – Founder of Primary Steps, who made the inspiring transition from teaching into business ownership. Vicki’s journey is a powerful example of resilience, adaptability and determination, showing what’s possible when you step away from a secure career and build a business on your own terms.

From her early aspirations influenced by family, to navigating the uncertainty of leaving teaching behind, through to starting a business during the pandemic, Vicki’s story highlights the reality of entrepreneurship: balancing personal life with business, facing setbacks head-on, and finding the courage to grow something sustainable.

Today, Vicki runs Primary Steps, supporting teachers with practical tools, resources and guidance. Her journey shows small business owners and aspiring entrepreneurs the importance of mindset, community and perseverance when growing a business from the ground up.

In this conversation Alex and Vicki explore:

• How childhood aspirations and family influence shaped Vicki’s early career

• The leap from teaching into starting her own business

• The impact of COVID as a turning point in her entrepreneurial journey

• The challenges of launching a small business during uncertain times

• How to use community and social media to grow your business

• Overcoming tech hurdles and learning as you go

• The importance of resilience, adaptability and perseverance for entrepreneurs

• Vicki’s advice for small business owners navigating change and growth

Whether you’re thinking about leaving a secure career, already running your own business, or looking for encouragement to take the next step, Vicki’s story is proof that with resilience, community and clarity, you can create a business that aligns with your values and supports your life.

Timestamps

[00:00] Introduction and welcome to Vicki
[02:01] Early aspirations and family influence
[05:31] Transition from teaching to business
[10:01] The impact of COVID-19 on career decisions
[15:01] Starting a business during challenging times
[20:01] Building a community and using social media
[25:01] Overcoming tech challenges and learning on the go
[30:01] Shifting focus from parents to teachers
[35:01] Key milestones and moments of realisation
[40:01] Financial challenges and pricing strategies
[45:01] Advice for aspiring business owners
[50:01] The importance of community and support networks
[55:01] Closing thoughts and future plans

Key Highlights

• How family influence shaped Vicki’s aspirations

• Why the pandemic became a pivotal moment in her career

• The realities of starting a small business during uncertain times

• The role of mindset, community and social media in business growth

• Lessons in resilience, adaptability and perseverance for entrepreneurs

Connect with Vicki
Website: https://www.hub.primarysteps.co.uk/

Instagram: https://www.instagram.com/primary.steps/

Connect with Alex
Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession
Instagram: @alexmccarthycoaching
Website: alexmccarthycoaching.com