In this twenty-third solo episode of My Kind of Business, Alex dives into five of the most common mistakes small business owners make — and, more importantly how to avoid them.

Drawing on personal experiences and client stories, Alex unpacks the pitfalls that often hold business owners back. From financial blind spots to the dangers of burnout, this episode is packed with practical advice and encouragement to help you build a business that works with your life and values.

Alex also shares simple strategies to stay true to yourself, grow at your own pace and avoid the pressure of chasing trends or scaling too quickly.

If you’ve ever felt overwhelmed by the demands of running a business or found yourself second-guessing your approach, this episode will give you clarity, confidence and a reminder that you don’t have to do it all alone.

00:00 – Introduction and overview of the five common mistakes
02:30 – Not knowing your numbers and why financial clarity matters
07:15 – Trying to do everything alone and the value of support
12:00 – Ignoring your energy and capacity (and how to avoid burnout)
16:45 – Copying others instead of building authentically
21:00 – The pressure to scale fast vs. allowing your own growth pace
25:00 – Final thoughts and call to action

✦ Practical advice on how to understand and manage your numbers
✦ Why you shouldn’t try to wear all the hats in your business
✦ How to align your work with your energy and capacity
✦ The risks of following trends that don’t feel authentic
✦ Permission to grow your business sustainably and joyfully

✦ Book a free clarity call; https://alexmccarthycoaching.as.me/claritycall
✦ Explore one-to-one coaching options: power hours, four-session packages or six-month support
✦ Website: https://www.alexmccarthycoaching.com/
✦ Instagram: @alexmccarthycoaching

Remember, you don’t have to do this alone. Reach out for support and take the next step in your business journey with confidence.