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Loyalty with Jimmy Somarajan of Levi Strauss
Manage episode 408046952 series 3553590
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In this episode my guest is Jimmy Somarajan of Levi Strauss.
We discuss the evolution of payments at Levis and dive into their Loyalty program, the Red Tab Members Program.
Loyalty can be measured in a number of ways; the top KPIs are retention and customer lifetime value
There are different structures you can use to build loyalty and it all results in data. This data can help to personalize the customer experience to drive loyalty.
You’ve reached the Monetization Matrix with me, your host, Kristian Hansen. Your expert with insights into payments and subscription strategies - where I discuss how to help you monetize your products and services for growth.
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