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The Monetization Matrix podcast with Kristian Hansen offers insights on payment and subscription strategies to monetize products and services through the lens of growth. It covers everything from payment optimization to internationalization, churn reduction, and aims to benefit businesses of all sizes. Hosted by an industry expert with over 15 years of Silicon Valley experience, this series aims to boost ROI and provide valuable growth insights.
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In each episode of Successfully Funded, Doug French from KiwiTech talks to and deconstructs currently successful world-class crowdfunding campaigns from eclectic areas (investing, sports, business, art, games, etc.) to extract the tactics, tools, and routines you can use. This includes favorite books, morning routines, exercise habits, time-management tricks, and much more. I like talking to and learning about success, and I bet you'll like the conversations I have.
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Stories about people transforming themselves from an unconscious to a conscious life. People who have dared to live out their dreams. Going against all odds and expectations from others. Talks about spirituality in a fact based world. People sharing their life experience, pains and gains, which you will be able to reflect on and reason with. Or the time after the world was put on hold. Everything is about inspiration and insights from other people's life journeys It will be conversations abo ...
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The Pop-Marketing Podcast

The Pop-Marketer

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Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.
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I det nye afsnit på “The Life After” har jeg inviteret Bastian Overgaard i studiet, igen – manden, der har gjort stilhed til en superkraft i en verden fyldt med ord. Han er aktuel med sin nye bog “Mødelagt”, hvor han stiller skarpt på alt det, der spilder vores tid – og hvordan vi kan tage magten over møderne (og måske også over vores liv) tilbage.…
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Har du Tesla? Spiller du paddle? Og har du lidt for travlt med at vise det? Så er det her afsnit lige noget for dig. I denne episode af The Life After har jeg besøg af psykolog og forfatter Henrik Tingleff, der er aktuel med bogen Egodyret – og ja, det bliver præcis så underholdende, som det lyder! Vi snakker om mennesker, statusmarkører og vores e…
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Hvad sker der, når alt det, du har kæmpet for, pludselig ændrer sig? Når det næste skridt ikke er skrevet i sten, men kræver, at du finder en ny vej? I denne episode har jeg besøg af Mark O. Madsen – en mand, der ved, hvad det vil sige at kæmpe. Fra olympisk sølvvinder i brydning til professionel MMA-fighter har han taget rejsen fra sportens elite …
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I dette afsnit har vi en særlig gæst med i studiet – Gitte Just. Hun er erhvervsleder, coach, forfatter og ekspert i livsbalance. Med en baggrund i Det Danske Søværn, ledelsesroller i erhvervslivet og en dyb forståelse for kroppens og sindets sammenhæng, har Gitte dedikeret sit liv til at hjælpe mennesker med at finde energi, glæde og mening i en t…
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“Jeg ville bare være ligesom dig." De ord blev livsforandrende for Ali Najei, der er årets første gæst hos The Life After. Ali har en fortid i bandemiljøet, og har tilbragt en stor del af sit liv bag tremmer. I dag har han vendt sit liv fuldstændigt rundt og dedikerer bl.a. sin tid til at hjælpe unge med at undgå de samme faldgruber. Det er en dybt…
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Kristian von Hornsleth gæster os på det nyeste afsnit af “The Life After”. Og vi går på opdagelse i det, at være den skæve person i en firkantet virkelighed. Modet ved at udfordre status quo, den mørke side der ligger i os alle og lyset som viser vejen frem. På trods af, at det er Ulrik der er vært, så tager Kristian en fantastisk styring af vores …
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This week I give my thoughts about how you break into product management. Product Management does not have a clearly defined path - its not as simple as take a few classes and BOOM you are now a PM. In this episode, I cover the basics about What a Product Manager does, How I would go about becoming a Product Manager and what steps to take to get in…
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This week I talk about the recent lawsuit settled between Visa and Mastercard vs United States Merchants. The lawsuit effectively will lower interchange costs for the next 5 years on all Visa and MasterCard credit card transactions. But what exactly are interchange fees, what do they do and why are they so high in the first place? How do they compa…
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In this episode my guest is Jimmy Somarajan of Levi Strauss. We discuss the evolution of payments at Levis and dive into their Loyalty program, the Red Tab Members Program. Loyalty can be measured in a number of ways; the top KPIs are retention and customer lifetime value There are different structures you can use to build loyalty and it all result…
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Chargebacks Attack dives into the wonderful world of chargebacks, why they suck and what you can do about them. A chargeback is a consumer telling you that something went wrong with your service or product. There are three main areas of chargebacks: consumer fraud, merchant fraud or criminal fraud - in all three cases someone did something wrong...…
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This week on the Monetization Matrix, I discuss one of my favorite topics - metrics!! What are the most important metrics to track for your subscription business and how should you be tracking or thinking about your payment metrics? These two areas are important meaty topics and are intertwined in their importance (depending on whether you have a s…
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In this episode I discuss how to increase your payment authorization rates. The focus of this episode is to understand how a payment is accepted by learning about the different entities involved in a transaction. Next, the conversation moves over to common reasons why a payment might be denied and fail. In the last half of the podcast I discuss som…
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This week we talk about Involuntary Churn and some tactics to fight involuntary churn. Churn will kill your business very quickly if you don't get it under control. In this episode you'll learn about the different types of churn, why involuntary churn happens and a few different techniques for combatting and crushing your involuntary churn. You’ve …
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Do Free Trials fuel the growth of a company or create users who don't want to purchase your product? In today's episode I discuss the positive and negative impacts of free or discounted trial offers. Key Highlights: Free Trials bring in new customers, free can be great! You have to be able to track your users and segment them out to understand how …
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On the episode of the Monetization Matrix I discuss the steps necessary to consider as you start taking payments online. TLDR: Start small and expand the services you need as your business and customer needs grow Key Learnings: You can start with an out-of-the-box solution like Shopify, SquareSpace to get started selling online If you want a dedica…
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This is it! The big, #1 introductory podcast explaining who I am and why you might want to listen to the Monetization Matrix. This podcast focuses on how to utilize payments and subscriptions to grow your business and delight your customers. Learn about the highlights and lowlights of my entrepreneurship journey. Listen to how I learned about payme…
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This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did. Foll…
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Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mi…
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What is scenario thinking and why is it so important? That’s one of the topics, I talk with Jeremy Bentham about. Jeremy and I share the passion of having focus on “GOOD FOR PEOPLE GOOD FOR PLANET” Jeremy has been helping the energy industry with the massive transformation towards a more green future. We also talk about the importance of having a g…
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Is life just a fleeting illusion that tricks our senses? Can an illusionist truly play a role in reshaping our life's course? Anders Hansen's life took a significant turn when he crossed paths with Bob Proctor, leading to a powerful collaboration between them. Together, they have showcased how we possess the ability to create profound transformatio…
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I den nyeste episode af “THE LIFE AFTER” 🎧🎙️har vi æren af at byde velkommen til Christian Campbell, uddannet gestaltterapeut med en specialisering i Carl Gustav Jungs teorier og bevidsthedsstudier. Christian har brugt de sidste 20 år på at lede store internationale virksomheder gennem bemærkelsesværdige transformationer, hvor han har fokuseret på …
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Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the cultur…
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An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to c…
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Sommetider støder man på en person, der får en til at standse op, betragte sig selv udefra og reflektere over sit liv. Det var præcis, hvad Eskild Lund Sørensen oplevede, da hans vej krydsede Ulrik Nerløe i juni 2021. Dette afsnit af “THE LIFE AFTER” er inspireret af Netflix-dokumentaren STUTZ. Det er en varm, opmuntrende og anerkendende snak, hvor…
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Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by…
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Our annual Halloween Spooktacular episode - Tim Canton, Director of Experiential Activations for Thirteenth Floor, Co-Founder of Panic Fest & resident expert in all things horror joins us to talk about his journey and love affair with the horror genre, bringing the worlds and characters of horror & fantasy from film to the real world for fans to ex…
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Minter Dial is a renowned international speaker, mentor, and multiple award-winning author. Beyond authoring books, he's a sought-after public speaker and podcast host. Minter views himself as a reflective bohemian muse, sharing his transformative journey. His life mantra has been: "Change is certain. Growth is a choice." The events of September 11…
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You must get acquainted with the incredible Anjel B Hartwell. I had the privilege of being a guest on Anjel's podcast six years ago, and that impactful experience inspired me to embark on my own podcasting journey. Anjel's journey is a profound lesson in letting go, spreading one's wings, and seeking a deeper purpose in life. What resonates today m…
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Have you ever dreamed of leaving your existing life, and start all over? A fresh start, where purpose, happiness and joy is the foundation. Mads Holm lives in Dubai and have had a successful career working 80-90% of his life. This is a story of what it takes, to leave a fantastic career, getting back to the essence of life.…
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What if children held the keys to the future of marketing and pop culture trends? In this episode of The Pop-Marketing Podcast, I sit down with Terence Burke, SVP of Research, Editor-in-Chief of KidSay's Trend Tracker, and Ryan G Scofield, VP of Marketing, to explore how they extract and analyze insights from the most genuine and unfiltered audienc…
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This week, we're talking toys with Kyle Wlodyga, Associate Art Director at Super7. Kyle is the Papa Emeritus III of toy design, blending his love of all things metal and plastic into some of the most iconic pop culture-guided action figures and collectibles ever created. We talk about the explosive growth of pop culture collectibles, their origins,…
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Get ready for a crash course in scarcity marketing! On this episode of The Pop-Marketing Podcast, I'm hanging out with Dr. Mindy Weinstein, author of "The Power of Scarcity" and all-around scarcity marketing expert. We'll be chopping it up about everything from sneaker drops to eSports and how these brands are harnessing the power of FOMO to hook t…
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Dette afsnit er en fantastisk historie om, hvor vigtigt det er at mærke efter og handle ud fra hjertet. “Jeg ønsker at være ærlig og oprigtig i alt i mit liv, men jeg tror i bund og grund ikke jeg ved hvem jer er. Men det er et godt spørgsmål.” siger Cecilia Jonasson som svar på mit faste spørgsmål; “Hvem er du?” For tre år siden var Cecilia på en …
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Are you ready to learn the secrets of fandom marketing? In this episode of The Pop-Marketing Podcast, I sit down with Jenny Stiven, a veteran of the entertainment industry, with Fox, Universal, and Lucasfilm. She shares her unique insights into the world of fan marketing, providing valuable strategies for brands looking to engage with fandoms. Hear…
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Alfred Josefsen er gæst på det nyeste afsnit af The Life After. Vi taler om den intuitive ledelse, mennesker, styrken ved tillid, troen på intuitionen og selvfølgelig kommer vi heller ikke uden om Irma. Alfred er ganske enkelt et stort forbillede for dansk ledelse, og med hans fantastiske fortællerevne bringer han os ind i hans verden og syn på sel…
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Roaring into the world of branding and design with the strength of a T-Rex, this episode of The Pop-Marketing Podcast is set to be a thrilling adventure! Your host, Joe Cox, teams up with the Principal and Chief Strategist at Dyno Creative and Adjunct Professor at Laguna College of Art & Design, Daniel Adoff, to uncover the Jurassic-sized impact of…
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This week on the Pop-Marketing Podcast, we're joined by Brian Davidson, co-founder of Match Node. Brian shares insights into running successful paid social media campaigns, the struggles and triumphs of selling tickets for events, and the fascinating future of NFTs in the ticketing industry. Plus, we discuss the importance of maintaining a healthy …
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The idea of the podcast “The Life After” has always been to make both Danish and English episodes, and this episode is with a wonderful women called Brenda Bourns. Brenda is among the most successful live producers for major events in the US. Brenda is not just a successful producer, but she also has a life confirming journey that we all can learn …
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Heidi Colin ønsker at løfte glæden og energien i verden - ved at løfte glæden og energien i virksomhederne, og det er hun rigtig god til for Heidi arbejder bl.a. med et helt anderledes indsigtsværktøj, som hedder Human Design. Og det er ganske enkelt fundamentalt transformerende. Samtalen handler om hvordan vi kan løfte glæden, trivslen og energien…
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Fresh off the sale of Mommybites, an online resource for expectant parents, Rebecca Dixon invested her background in media sales and community building in the*gameHERS, a long-overdue social-networking platform for female gamers. A lifelong fan of math, Rebecca breaks down the essential formula that inspires their crowdfund: in terms of the overall…
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"When you're with Nixplay, you're not the product," says CEO Mark Palfreeman, whose subscribers retain secure ownership of every photo they share using smart digital picture frames and a mobile app intuitive enough for every family member to use. Nixplay is also a personal passion for Mark, who spends most of his time seven time zones away from his…
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Når man er elite sportsudøver, så er der i den grad et liv “efter” livet. Igennem længere tid er den ene historie efter den anden, kommet frem, som har sat lys på den mørke side af eliten og Rebekka Gustafson har selv mærket på egen krop hvad vi andre kun læser om. I det nyeste afsnit af THE LIFE AFTER, taler Rebekka og jeg om sportsverdenen og ikk…
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Simple Labs CEO Mike Slone grew up in Louisville, where bourbon distillers accept losing the "angel's share" as the cost of doing business. When he saw California vintners facing the same problem, he created the Cogni — a wireless, barrel-aging monitor that finally gives centuries-old winemaking techniques a high-tech upgrade — which saves enough p…
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Pneumeric CEO and Chief Medical Officer Johnathon Aho grew up in the shadow of the Mayo Clinic in Rochester, Minnesota, but it wasn't until he began studying engineering at Michigan Tech that he decided he wanted more in his life than writing code. So he pivoted to medicine, returned to Mayo, and in 2017 developed Capnospot, a visual detection devi…
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Peter Rosenmeier er min gæst i det nyeste afsnit af THE LIFE AFTER, og han er absolut én af de mest inspirerende mennesker jeg har mødt. Peter er født med defekt på både arme og ben, men det har ikke været en hindring for den 38-årige bordtennisstjerne, der er en af Danmarks største para-atleter med flere internationale titler her i blandt olympisk…
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Kristian Hansen and Marshall Conley are building the slø jeans empire almost entirely on a massive TikTok platform, which provides constant crowdsourcing, propels their marketing, and accounts for over $10 million in estimated revenue potential. And their non-gendered, made-to-order denim is just the start. We talk about applying their "fash-tech" …
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Moments after Dan O'Toole hatched the idea of Dronedek — a versatile, secure receptacle for autonomous delivery systems that protects against the 1.7 million packages that are stolen every day — he called his patent attorney. And three years later, when the patent came through, he learned he had beaten Amazon by four days. Buoyed by the success of …
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“Jeg er det jeg vil kalde en nørd. En ildsjæl der har stor passion for alt det som jeg arbejder med” Sådan starter årets nyeste afsnit på The Life After hvor Nichlas Farup er med i studiet. Nichlas har en stor viden om emotionel intelligens og brænder dybt for videnskaben om det at være menneske. Vi går på opdagelse i begrebet “Når yderzonerne stræ…
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Jeremy Corray is the Executive Vice President of Coolfire Media and leads the creative vision behind some amazingly modern video marketing campaigns for his client's brands and businesses. However, in this podcast, we zero in on something much more down the Pop-Marketing rabbit hole, where we have a deep discussion about the wonderfully weird origi…
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Kettle is the result of the right pivot with the right idea at the right time. Originally hatched as a workspace broker, Kettle emerged from the pandemic as a hybrid workspace management software platform whose equity crowdfund has already raised over $1.72 million. We talk with CEO Nick Iovacchini about the massive new market opportunity of redefi…
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