Welcome to Season 2, Episode 4 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney explore how the best laid marketing plans of mice and men and women often go awry. Or as the American boxer Mike Tyson puts it: Everyone has a plan until they get punched in the mouth!

As marketing professionals in the rapidly changing world of technology, we think, we strategize, we produce launch plans, we create elegant messaging for our audiences, etc. We create our beautiful, perfect marketing plan for the year (or even just the quarter!) then the world blows up when a competitor launches a new product, the political landscape changes, a partner pulls out, or, even more dramatically, a whole new technology like generative AI turns the entire industry on its ear.

Today’s tech business environment requires constantly agile marketing techniques to keep up with the rapidly shifting landscape. Walking into the boxing ring having full knowledge of the landscape means little when that punch in the mouth sends your marketing plan flying back on its heels. Join Peter and Steve as they discuss the many metaphorical punches to the marketing mouth they have had to endure, how they recovered from them, and how to plan in a tech world that is transforming faster than ever.

About Misadventures In Marketing

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

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LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Data

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

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