Welcome to Season 2, Episode 5 of Misadventures in Marketing: Mind the Gap! In this episode, hosts Peter Farago and Steve Haney delve into the critical aspects of lead generation and the sales pipeline, emphasizing the importance of aligning marketing and sales efforts so leads don’t fall through the gap between MQL and SQL. This is a more knuckled down conversation than we’ve had in the past around brand vs. demand, long term vs. short term actions, and how marketing executives need to balance both vis a vis the Sales motions. We discuss the challenges of nurturing leads, the significance of lead scoring, and the necessity of building long-term relationships with customers rather than focusing solely on transactions. We also explore how AI can enhance cohesive go-to-market strategies that integrate both brand and demand generation efforts.

About Misadventures In Marketing

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

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Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.