Welcome to Season 2, Episode 3 of Misadventures in Marketing! This week, hosts Peter Farago and Steve Haney discuss the age old topic of Nets vs. Spears, but with a twist involving the new world of LLMs. How should an early or middle-stage tech start-up approach their lead gen investment versus their ABM investment when the AI bot scrappers are thrown into the mix? Where do you focus, what content do you produce? How do you ensure your content ends up in the AI search summaries that search engines are now producing? And that the buying executives at your ABM target list are receiving it? How do you judge the importance of balancing brand awareness with performance marketing, and the necessity of high-quality content in engaging modern B2B buyers? Peter and Steve also discuss the metrics that matter in this new marketing environment and how tech companies can effectively measure success amidst the rapid-fire changes that AI dynamics have brought to the table.

About Misadventures In Marketing

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

Facebook: https://www.facebook.com/AMASanFrancisco/

X: https://x.com/AMASanFrancisco

Instagram: https://www.instagram.com/amasanfrancisco

LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Data

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

#startups, #hightech, #misadventuresinmarketing, #MiM, #marketing, #technologystartups, #SiliconValley, #CMO, #marketingstrategy, #innovation, #casestudies, #businesschallenges, #leadership, #companyculture, #techgiants, #CMO, #AMA, #SiliconValley, #B2Bmarketing, #AIimpact, #brandawareness, #productmessaging, #marketingmetrics, #digitalmarketing, #customerjourney, #earlystagestartups, #marketingstrategies, #contentmarketing, #ABM, #netsvsspears