What if your lead magnet didn’t just collect email addresses but actually sorted, scored, and qualified your dream clients?

In this jam-packed episode, I sit down with Maeve Ferguson, business strategist and creator of The Client Engine, a powerful system that turns your intellectual property into an evergreen lead generation machine.

Maeve shares the secrets behind diagnostic assessments (aka quiz funnels on steroids), and how she uses data + segmentation to help clients attract high-ticket buyers without wasting time on dead-end discovery calls.

Here’s what we unpack:
→ The difference between a fun quiz and a diagnostic assessment
→ The most important metrics that matter at every funnel stage
→ How to score and sort leads based on buying readiness
→ Why your sales calls should start with data, not guesswork
→ The one mistake most experts make with lead magnets (and how to fix it)

Maeve brings a refreshing, no-fluff approach to marketing with deep wisdom from her background in private equity and years running a multi 6-figure business… all from a horse farm in Ireland 🐎🌧

If you’re ready to work smarter, optimize your funnel, and stop shouting into the void, this is a must-listen.

LINKS & RESOURCES:
💻 Take Maeve’s Impact Score Assessment: https://impactscoreassessment.com
🧠 Learn more about The Client Engine: https://maeveferguson.com/application

🎧 Listen to Maeve's podcast here --> https://www.maeveferguson.com/experttothoughtleader

Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.

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Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance.
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