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Co-creating your group program with your audience
Manage episode 407259991 series 3561877
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Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I’m the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leverage their expertise.
In this episode, Brook speaks with her Leverage Mastermind collaborator Simon Kelly, about how to maximize your chance of success by validating your program idea first.
You’ll learn:
- How we make launching far more difficult, expensive, and ineffective than it needs to be
- The many beneficial byproducts of validating your program idea BEFORE you start creating it.
- Why working back-to-front is far, far smarter than building your program first
- How to validate your program idea without looking unprofessional or unconfident in public
- The unexpected opportunities that happen during launches
- The ultimate - and only real – validation method for your group program
- Why it's easier to sell something at a higher price than lower
- Our favourite paid methods to validate your program idea (plus Brook's biggest mistake with this – what NOT to do)
- How proactively giving away value first, is also highly useful to validate your ideas
- An easy way to create strategic lead magnets that move people along the path to purchase
- Reuse, reduce, recycle – your business assets as well as your marketing
- Why your ego is a liability and why being a bit embarrassed shows you're doing things right
- Simon's favourite question to ask potential clients and why it's so valuable for validating your idea, and selling your group program
- The fast-track email and the two-question survey
- What you stand to gain by validating your group program idea beyond program participants
If you're ready to leverage your expertise and give your clients a deeper transformation, with premium group programs, then register your interest in our upcoming Leverage Mastermind.
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