Best Brook McCarthy | Hustle Podcasts (2025)

1
Generosity, AI and Self-Censorship 28:02

3M ago28:02

28:02

Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of. In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, mes…

1
Selfish Marketing 20:57

3M ago20:57

20:57

If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone. Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode. Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead …

1
Making Peace with Your Competitors 20:12

3M ago20:12

20:12

Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes. In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace. You'…

1
The new approach to hitting $10K+ months in today's economy 30:35

4M ago30:35

30:35

Today, we dismantle the biggest myth in business - that hard work and expertise will automatically translate to income – if that were true, far more talented business owners would be thriving right now. Together, we rethink how to earn consistent 10K+ months in your business, not by working harder or earning more qualifications, but by shifting how…

1
Joy and profit 18:27

4M ago18:27

18:27

Today, we explore the powerful connection between joy and profit. We will rethink the way we approach our work, embracing experimentation, curiosity, and joy as essential tools for creativity, resilience, and earning (waaaaaaaay) more in our business. You'll learn: The surprising connection between experimentation, creativity and growth in business…

1
Hustle smarter, not harder 34:00

4M ago34:00

34:00

Hustle is not the enemy. But there's a paradox in it, yes? Hustling all day, every day, turns you into a burnt out husk of a person. It's not good, not effective and not sustainable. Today, we tackle the paradox of hustle - why it’s works when it's paired with heart, strategy, and long-term thinking. We're rethinking the way we approach growth, dit…

1
When selfishness sells 24:08

4M ago24:08

24:08

Does the idea of pitching, selling, and putting yourself forward feel selfish? Obnoxious? Acutely self-consciousness? It's time to challenge that. We're going to rethink what it means to show up, boldly ask for what we want, and put ourselves in the right rooms — without guilt, hesitation, or the weight of outdated beliefs about worthiness. You'll …

1
The power of joy 19:10

5M ago19:10

19:10

Today, we look at the secret ingredient in your business that's going to turbocharge everything – and if you think joy has no place in the workday, then prepare to have your world rocked. It's time to rethink the outdated dichotomy that work is drudgery and play is frivolous, and explore how incorporating joy into your daily routines can fuel both …

1
What they didn't teach you at school about getting what you want 27:38

5M ago27:38

27:38

Today, we challenge the lessons you learned at school that are holding your business growth back. Outdated beliefs about selflessness, modesty, and fitting in have a real impact on your relationship with power. If you want to earn more, and build your business on your terms, then it's time to embrace the season's theme of "the Summer of Selfish." Y…

1
Why selfish is a good thing 21:28

5M ago21:28

21:28

Season five is themed "The Summer of Selfish," exploring why embracing selfishness might be the unconventional path to unlock generosity, joy, and profitability. Have you ever wondered how turning judgments into assets could change your life? Or why clashing values — like generosity and being taken seriously by others — might actually be the key to…

1
Promoting yourself 20:17

6M ago20:17

20:17

Isn't it about time that you gave yourself a promption? You've worked hard. You've done your time. As you're self-employed, you're the only person qualified to promote yourself. So let's do it! We talk about how to proactively elevate your business, your income, and your impact—on your own terms—while creating the future you want. You'll learn: Whe…

1
Conflict as growth 19:51

6M ago19:51

19:51

Today, we explore the uncomfortable yet powerful realm of conflict in business. If you KNOW you avoid conflict, then I daresay you’re not yet tapping into its growth potential – so watch out! Because not only could you become great at handling conflict, but you could also unlock new levels of growth for yourself. Let’s rethink conflict as a catalys…

1
Decluttering your business 20:30

7M ago20:30

20:30

Today, we tackle the clutter that weighs down your business, steals your time, and drains your energy. Let’s rethink what we actually need to keep around in our business, and what we’re better off letting go. By doing this, we create space for growth, focus, and true productivity, reclaiming the energy we need to thrive. You'll learn: The sneaky wa…

1
Calling in your next level clients 18:42

7M ago18:42

18:42

Sooner or later, ourselves and our business needs to evolve, progress, and step things up. In this episode, we explore the process of calling in your next-level clients – clients who align with your evolving identity, values, and business goals. We look at the natural tension that arises when outgrowing your current clientele and the psychological …

1
Overwhelmed, underpaid, over it 17:36

7M ago17:36

17:36

Today, we tackle the pervasive feelings of overwhelm, underpayment, and burnout that so many business owners experience (if you haven't burnt out in your business yet, then I daresay you haven't been in business long enough). So let's rethink how we can handle our workload, set boundaries, and prioritise our individual, collective, and systemic wel…

1
Thriving in chaos 15:15

7M ago15:15

15:15

Chaos is inevitable – in both life and business. We may wish it were otherwise, but that 'cool, calm, in control' self you're wishing for? Sorry to tell you, you're going to have to learn how to be that person regardless of your circumstances. In this episode, Brook shares how having a large, chaotic family has made it easier for her to be resilien…

1
Reigniting Your Spark After Burnout 20:39

8M ago20:39

20:39

If you've not yet burnt out in business, I daresay that you haven't yet been in business long enough. Running your own business is stressful – and maintaining your mental health and wellbeing is imperative if you want to be in business for the long-term. In this highly personal episode, Brook shares a personal experience of burnout in early 2022 (t…

1
Anger is my superpower 14:41

8M ago14:41

14:41

Why is anger seen as so distasteful (on women)? We're delving deep into the complexities of anger, particularly for women in business, and how anger can be transformed into a powerful motivator for making bold decisions and creating meaningful changes in your professional and personal life. Emotions have messages to decode, if you know what to look…

1
The Momentum Effect 20:31

8M ago20:31

20:31

How do some business owners seem to be everywhere, all at once, creating massive visibility, reach, momentum - and a big injection of cash? This technique, the Momentum Effect, is something I've been doing for years. It's enabled me to have long holidays overseas, plenty of breaks, and build a cash buffer before the quiet months of the year. If you…

1
When your values are weaponised against you 20:30

8M ago20:30

20:30

If you've ever walked away from a client feeling less than, or that you weren't very good at your job, then this episode is for you. If you're a highly conscientious, values-based owner, perhaps highly sensitive or a people pleaser, then I daresay that you would have had your values weaponised against you. When you're highly principled, it's easy f…

1
The Vulnerability of your Visibility 48:56

11M ago48:56

48:56

Are you struggling to be visible online? You're not alone. In this episode, I chat with social media strategist Angela Morris about why so many women business owners find it painfully difficult to be seen and heard on social media. We look into the psychological and societal factors at play, and Angela shares some brilliant insights on how to break…

1
Money talk: the uncomfortable truth about earning more 38:56

11M ago38:56

38:56

If the topic of money feels taboo and keeping you stuck, then this episode is for you. We've been sold a lie about having to choose between love and money, purpose and profit. But what if there's another way? I share some stories from my 12+ years of facilitating money conversations with female business owners. We explore: Why we are all a bit illo…

1
Amplify your Courage 29:43

12M ago29:43

29:43

If you're in a stage of evolution, expansion and realignment, then don't miss this essential episode. I'm talking about the critical mindset shifts necessary, specifically to build your courage and confidence. By challenging your thinking and taking bold action, you can create a business that truly aligns with your values and goals and makes great …

1
Modesty is Dangerous 20:24

12M ago20:24

20:24

Are you playing too small in your business? Today, I'm questioning everything that you might believe about modesty and its role in holding you back from all you're capable of. As Maya Angelou said, "Modesty is dangerous. It's a learned affectation." For far too long, we've been conditioned to believe that being meek, humble and modest are virtues. …

1
Bold Marketing: igniting growth through identity work, with Belinda Weaver 49:21

1y ago49:21

49:21

In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward. We explore how to get comfortable with controversy, stop letting…

1
Build a Profitable and Loveable Offerings Ecosystem 24:41

1y ago24:41

24:41

In this episode, we're talking about bold offers and making sure your offering ecosystem makes total sense, for your ideal clients, as well as your bottom line. I see so many business owners making the same costly mistakes when it comes to their offerings. First up, a lot of you aren't offering any kind of premium, high-ticket option. This is such …

1
Online Launch Trends: Bold Strategies for Successful Launches 29:19

1y ago29:19

29:19

In this episode, I'm dishing all the juicy details on what's really working for successful online launches in 2024 (because what flew in 2023 is simply doesn't work now). I cover the major shifts we're seeing, like how we're all drowning in too much digital info these days. Virtual summits and bundles were great for list building, but they ended up…

1
Overcoming Fear of Rejection in Business 22:39

1y ago22:39

22:39

Want to hear the most out-there, hilarious story of avoiding failure and deep fear of rejection? In the midst of a less-than-stellar Hustle & Heart program launch, to avoid my deep discomfort and fear of rejection, I went on this bizarro avoidance quest to furnish an entire apartment for a woman fleeing domestic violence. My partner just shook his …

1
Render your competitors irrelevant 20:33

1y ago20:33

20:33

Everyone gets spooked by their competition sometimes. But we don't have to! Because the role of powerful, effective branding is to render your competitors irrelevant. I'm human too, and I've definitely felt that jealousy creep in when I see someone else doing something I had planned. But feeling those ugly emotions and judging ourselves for it? Not…

1
Emerging from Crises – to Starting My Business in a Week 22:59

1y ago22:59

22:59

In this episode, I'm getting super honest and vulnerable about how I started my business back in 2008. Hear the full, behind-the-scenes story - the good, the bad and the ugly. I share how I went from being "managed out" of a toxic job in magazine publishing to spontaneously starting my own business within a week. Yup, one week! I had no real plan, …

1
Sustainable people, profit, planet 29:46

1+ y ago29:46

29:46

In the 21st century, it seems that shareholders are the top priority for corporations. But is this true? Is this smart? And is this sustainable? In this thought-provoking episode, we explore the many nuances of capitalism, business, sustainability, profitability, and sanity. You'll learn: The two key lies that we've been told about profits and mone…

1
Do less, do better 28:30

1+ y ago28:30

28:30

Every business owner I speak with nowadays is overwhelmed, a little weary or downright burnt out, and ready to simplify, streamline, and work fewer hours. In fact, that's the number one reason why owners seek me out for business coaching: because they want to work fewer hours while increasing their business profits and take-home pay. So let's do le…

1
5 invaluable strategies to get paid to grow your leads & email list 25:22

1+ y ago25:22

25:22

Every business needs a consistent stream of leads and email subscribers if they're to create steady, or growing, revenue. Leads are the lifeblood of business. Most lead generation strategies are expensive and inefficient, and don't necessarily solve the problem of generating trust in the business. In this episode, we discuss five invaluable strateg…

1
Co-creating your group program with your audience 27:31

2y ago27:31

27:31

Spending far too much time, energy and money fully developing and building out a comprehensive group program that nobody buys is the biggest mistake that business owners make. Because, I’m the worst case scenario? The owner decides online launches and group programs are not for them, and buries their dream of having a flagship group program to leve…

1
Bulletproof: how to cultivate an unshakeable launch mindset 21:25

2y ago21:25

21:25

Mindset can make or break our business, especially in the wild, wild world of online launches. Not only are there 6,834 decisions to make, but the need to increase your reach and visibility, plus the potential to earn a lot of money, or lose money, in a short amount of time, frequently leads to launch burnout. Which looks like an owner scrapping a …

1
Your personal sustainability as an owner 18:28

2y ago18:28

18:28

Burnout is real, it's common, and it's not talked about nearly enough. In this episode, Brook shares having two babies under two, while running a business, working from home, with her partner who is also self-employed. Losing her business mojo for about 18 months was an experience that Brook is keen to share, to help normalise burnout, and to stop …

1
Creating a sustainable business for the long-term 19:51

2y ago19:51

19:51

Sustainable businesses are healthy, profitable, resilient, and future-focused. If you've looked at other businesses and tried to reverse engineer how they work, in order to replicate their success, then you're going to love this episode. We discuss: The many and varied disasters of other businesses that we don't see – and why you can't reverse engi…

1
Getting paid to raise your visibility 18:25

2y ago18:25

18:25

As a business owner, raising your visibility, growing your audience, attracting publicity, growing your email list: these are all part and parcel of our work. This can be a huge challenge for many owners - not only because there are many ways to build our audience, but because not all visibility works to our communication strengths. (We can't all b…

1
Creating assets to leverage 19:28

2y ago19:28

19:28

Most business owners are busybusybusy trading their hours for dollars. This gets repetitious and can easily lead to burn out. After all, there's only so many times you can say the same thing with enthusiasm, right? There's a better way to work: instead of sitting at your desk servicing one client at a time, instead create assets in your business to…

1
Redefining your relationship with your business 13:32

2y ago13:32

13:32

Many of us have a complicated relationship with our business. Sometimes, this is an abusive relationship – where we give everything, and get very little in return. If you're feeling burnt out, anxious, or overwhelmed by constantly thinking about your business, even when you're trying to relax, then this episode is for you. We discuss: Creating heal…

1
The stories of adolescence & the boyfriends we keep 53:15

2y ago53:15

53:15

Like Gerry Seinfeld and Elaine, Brook and Jacko were always destined to be friends, not lovers. In this episode, Brook interviews her first boyfriend Jacko, who's way too smart and compassionate for his own good, to uncover all the stories we tell ourselves as teenagers, how they shape our identities, and what endures. From geeking out to Shakespea…

1
Stories of a fantasy future 28:11

2y ago28:11

28:11

In this podcast we’ll be exploring the importance of finding a balance between personal goals and contributing to the larger society. What you’ll Learn: How to balance personal and societal goals: The podcast explores the perspective of "bleeding hearts," who prioritise societal goals over personal sustainability, sparking a discussion on finding a…

1
Stories we spin about business growth 30:35

2y ago30:35

30:35

In this episode we discuss the most popular stories and common self-limiting beliefs that weigh people down when it comes to self-growth and scaling their businesses. I’m going to be deconstructing the most common narratives that are holding people back from pursuing their goals, particularly, women in business. Some of the narratives we’ll deconst…

1
Hold me accountable! 29:43

2y ago29:43

29:43

For the 98.76% of us – who aren't over-achieving, Type-A Robotrons – accountability enables us to do what we say we're going to do. In this episode, Brook introduces her accountability coach, Kate Cowley, who works with Hustle & Heart clients to help them do what they say they're going to do. If you're keen on amping up your productivity, staying f…

1
Talking to Strangers 25:25

2y ago25:25

25:25

Does talking to strangers make you nervous? Does the thought of networking make you itchy? Getting over yourself and getting "out there" is not just awesome for growing your business, it's also an invaluable life skill. After all, life is long and potentially dull. Friends get old and boring. We need to introduce ourselves to strangers if we're to …

1
The power of story 25:01

2+ y ago25:01

25:01

The stories we tell other people are only one piece – the stories we tell ourselves has a massive influence. We examine how thoughts become beliefs, which become our opinions, bias and agendas, and the lens through which we experience life. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportun…

1
How to use restorying to reframe your experiences 22:44

2+ y ago22:44

22:44

Restorying is a powerful technique, to rewrite or reframe your stories, in order to thrive. This technique can be used in your personal life, as well as your business. It's not about deluding yourself or lying. It is about taking a more constructive, or helpful angle to the things in our life that have left scars. Join our free 'Life's a Pitch!' ch…

1
Telling better stories 28:15

2+ y ago28:15

28:15

What makes you fascinating? How can you be memorable? Storytelling skills aren't just great for parties, they're also fantastic for building and deepening relationships, for leadership, for bonding people, and for developing a more healthy relationship with yourself. Learn how to tell better stories. Join our free 'Life's a Pitch!' challenge, runni…

1
What is a remarkable life? 30:30

2+ y ago30:30

30:30

Are we asking too much from our work and businesses? What makes a remarkable life, exactly? Is work/life balance still a relevant aspiration? How do we define success on our own terms? Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustleandhear…

1
Meaning making through work 21:14

2+ y ago21:14

21:14

In our inaugural episode, we explore the meanings that we bring to work, the meanings we derive from work, and how that impacts how we feel, what we think, what we do, and the results we get. Join our free 'Life's a Pitch!' challenge, running April 24-28. Amp up your courage, create your own opportunity, have the audacity to ASK: https://www.hustle…

Podcasts Worth a Listen

Brook McCarthy | Hustle Podcasts

Podcasts Worth a Listen