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Don’t Stop Telling Your Story (Yes, Cracker Barrel just proved it)

Scrambled or over-medium—either way, today we’re serving a simple truth most brands forget: you don’t need a new story… you need to keep telling the one that made you worth listening to in the first place.

Brandon & Caleb use the Cracker Barrel logo saga as a jumping-off point to show how repetition + relevance beats shiny “rebrands” every day of the week.

Then we dig into how to mine and retell your origin story from fresh angles so it never goes stale.

In this episode:

• The two levers that make advertising work: repetition and relevancy
• Why your audience hasn’t heard your story nearly as often as you think
• How to retell the same story from new POVs
• What big brands get right and how to steal the playbook
• A quick framework to pressure-test your message before you “rebrand” it away

Try this this week:
Write your origin story in 3 versions: 1) your voice, 2) a customer’s voice, 3) a skeptic-turned-fan. Rotate them in your ads for the next 90 days. Watch recall go up.

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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

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