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CPC, CPL, CTR, CPM… confused yet? You’re not alone.

Most business owners are tired of data nerds throwing around acronyms that don’t actually explain if their ads are making money.

In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable.

No fluff. No buzzwords. Just the truth.

Here’s what we cover:

• What impressions actually mean (and when they don’t matter)
• The click-through rate benchmarks that separate good ads from bad ones
• Cost-per-click: what’s normal, what’s not, and how competition drives it up
• Conversion rates—and why anything below 5% is a red flag
• The cost-per-lead number that tells you instantly if you’re making money or burning it

If you’ve ever felt overwhelmed by marketing reports that sound like Charlie Brown’s teacher, this episode is your shortcut to clarity.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: / frankandmavenmarketing
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Twitter: / frankandmaven
LinkedIn: / frank-and-maven
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy
Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a