Three Pillars Of A Profitable Marketing Plan Maven Marketing With Brandon Welch podcast

Three Pillars of a Profitable Marketing Plan

9d ago 34:40

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Is it fall? Is it summer? Doesn’t matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube).

Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.
The framework:

Strategy → Message → Media (in that order, always)
Build each for three customer types: Today, Tomorrow, Yesterday

In this episode you’ll get:

Today customers: How to win the finish line with Price, Speed, Hassle
Message that converts now: Speak to needs, pains, hopes, fears + give a clear next step.
Media that matches intent: Where buyers are right now
Tomorrow customers: The 60–70% budget play—commitment, quality, relationships.
Media that compounds: Buy daily repetition with the same audience
Yesterday customers: Keep the tribe warm with added value, support, and swag. Referrals don’t happen by accident.

Do this today: Fill a 3×3 grid: rows = Today/Tomorrow/Yesterday; columns = Strategy/Message/Media. If a box is blank, that’s your leak.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com
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Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Chapters

1. Maven Monday Introduction (00:00:00)

2. Three Pillars of a Bulletproof Marketing Plan (00:02:05)

3. Strategy for Today Customers (00:03:19)

4. Message and Media for Today Customers (00:08:31)

5. Tomorrow Customers: Building Trust First (00:12:20)

6. Yesterday Customers: Maintaining Relationships (00:24:55)

7. Final Thoughts and Mastermind Invitation (00:33:06)

172 episodes