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How to Make People Thank You for Your Advertisements

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Manage episode 501029254 series 3484351
Content provided by Frank & Maven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank & Maven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail.
In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories.

From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns that spark real emotion—and real business results.
Inside this episode:

  • Why “smiles, fists, and tears” is the secret filter for every ad that works
  • The brain chemistry behind long-term recall (and how to trigger it)
  • How pattern disruption, novelty, and character-building make your brand unforgettable
  • Real stories of ads so sticky, customers call to say thank you

If your ads feel flat—or worse, invisible—this conversation will show you how to stop sounding like everyone else and start creating campaigns your community actually talks about.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

  continue reading

Chapters

1. Introduction & Gold Star Movies (00:00:00)

2. The Science of Memorable Advertising (00:01:43)

3. Chemical Reactions: Adrenaline & Oxytocin (00:05:55)

4. Pattern Disruption & Emotional Engagement (00:11:05)

5. Characters vs. Spokespeople (00:21:01)

6. Campaign Examples & Success Stories (00:28:19)

7. Final Thoughts & Tomorrow Marketing (00:34:54)

172 episodes

Artwork
iconShare
 
Manage episode 501029254 series 3484351
Content provided by Frank & Maven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank & Maven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Most ads get ignored. Some get tolerated. But a rare few… actually get fan mail.
In this episode, Brandon and Carter break down the science (and art) of creating ads that don’t just grab attention but stick in people’s memories.

From jingles that make strangers sing in the grocery line to characters so beloved they become local icons, this is a behind-the-scenes look at campaigns that spark real emotion—and real business results.
Inside this episode:

  • Why “smiles, fists, and tears” is the secret filter for every ad that works
  • The brain chemistry behind long-term recall (and how to trigger it)
  • How pattern disruption, novelty, and character-building make your brand unforgettable
  • Real stories of ads so sticky, customers call to say thank you

If your ads feel flat—or worse, invisible—this conversation will show you how to stop sounding like everyone else and start creating campaigns your community actually talks about.

Maven Marketing Mastermind → https://www.mavenmethodtraining.com
Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/
Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to [email protected]!
Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

  continue reading

Chapters

1. Introduction & Gold Star Movies (00:00:00)

2. The Science of Memorable Advertising (00:01:43)

3. Chemical Reactions: Adrenaline & Oxytocin (00:05:55)

4. Pattern Disruption & Emotional Engagement (00:11:05)

5. Characters vs. Spokespeople (00:21:01)

6. Campaign Examples & Success Stories (00:28:19)

7. Final Thoughts & Tomorrow Marketing (00:34:54)

172 episodes

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