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Replay: Plant-based foods need a makeover, with Peter McGuinness

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Manage episode 458363891 series 1425703
Content provided by WaitWhat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WaitWhat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special holiday replay, we share another standout conversation from 2024 featuring Impossible Foods’ Peter McGuinness. This year, sustainability initiatives rolled back across industries and meat alternatives struggled more than ever before on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentially away from climate change messaging. McGuinness also shares how Impossible leverages retail partners like Starbucks and Burger King, lessons he learned from scaling oat milk for Chobani, and why Impossible see’s other plant-based players less as competitors and more as collaborative “frenemies.”

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

586 episodes

Artwork
iconShare
 
Manage episode 458363891 series 1425703
Content provided by WaitWhat. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WaitWhat or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special holiday replay, we share another standout conversation from 2024 featuring Impossible Foods’ Peter McGuinness. This year, sustainability initiatives rolled back across industries and meat alternatives struggled more than ever before on sales. McGuinness tells host Bob Safian where plant-based brands made big missteps, and why the industry’s marketing should evolve – potentially away from climate change messaging. McGuinness also shares how Impossible leverages retail partners like Starbucks and Burger King, lessons he learned from scaling oat milk for Chobani, and why Impossible see’s other plant-based players less as competitors and more as collaborative “frenemies.”

Visit the Rapid Response website here: https://www.rapidresponseshow.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

586 episodes

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