Go offline with the Player FM app!
OLIPOP’s gutsy play to dethrone Coke and Pepsi, with Ben Goodwin
Manage episode 485173087 series 1425703
OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
610 episodes
Manage episode 485173087 series 1425703
OLIPOP’s surging popularity has taken the $60 billion soda industry by storm. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the pre-biotic beverage trend, sparking the likes of Coca Cola and PepsiCo to enter the fray. OLIPOP’s co-founder, CEO and formulator, Ben Goodwin, joins Rapid Response to share how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.
Visit the Rapid Response website here: https://www.rapidresponseshow.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
610 episodes
همه قسمت ها
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.