Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.
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Maximizing Every Minute: Time Is Marketing
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In this episode of Mastering Local Marketing, we'll explore how every minute you invest impacts the growth of your small business and marketing success. From answering emails to planning social media posts, each task carries measurable value—or cost—to your bottom line. Many small business owners stay busy but often miss evaluating whether their time contributes to real local marketing success and business growth. We'll challenge listeners to assess their daily activities through a profitability lens: identifying which minutes generate momentum in their local marketing efforts and which drain resources. You'll learn how to assign a value per minute, identify your highest-impact tasks, and why you should delegate or automate the rest. If you've ever felt like you're working all day but no moving forward, this episode will help you reclaim your time and focus it where it matters most. .
HAVE A SHOW IDEA?
Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we'll add it to our future episodes.
Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.
Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don't work.
Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.
92 episodes