Best Wjob Podcast Network Local Marketing Strategies Experts Podcasts (2025)

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Best Conversion Rates in Digital Marketing 24:24

Play Pause

4d ago24:24

24:24

Many small businesses pour endless hours into posting on social media, but is that what drives sales? In this episode, we cut through the noise and reveal what converts. We’ll break down seven core digital marketing tactics, from paid search to influencers to SEO, and uncover the average conversion rates you can expect from each. You’ll learn which…

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Is HTML or Plain Text Email Marketing Best? 26:58

4d ago26:58

26:58

Are your emails polished works of art or stripped-down messages that feel like they came straight from a friend? The format you choose can dramatically impact whether your message gets delivered, opened, clicked, or ignored. In this episode, we explore the pros of both fully designed HTML and plain text emails. You’ll discover: Which one builds tru…

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Marketing Failures That Lead to Success 26:57

10d ago26:57

26:57

Every small business marketer has efforts that don’t go as planned, whether it’s a campaign that flops, an ad that falls flat, or a promotion no one responds to. But what if those failures were the steppingstones to a successful marketing future? In this episode, we reframe failure as one of the most valuable tools in your marketing toolkit. You’ll…

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Hidden Money in Plain Sight 21:52

11d ago21:52

21:52

As a small business, you can probably use every dollar you can find. But did you know that you may already have those dollars sitting there and you’re not even using them? Most small business owners don’t realize their shelves are hiding thousands of dollars in locked-up cash. Products that turn slowly may look harmless, but they quietly strangle y…

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Turning Experiences Into Marketing Gold 31:37

20d ago31:37

31:37

As a small business owner, have you noticed that customers light up more about an experience than a product on a shelf? That's the Experience Effect, the idea that people value memories, feelings, and interactions over material purchases. In today’s competitive market, that shift is shaping how consumers decide where to spend their money. In this e…

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Lipstick Effect Marketing & Small Business Strategy 20:30

22d ago20:30

20:30

If you run a small business, you have probably seen it: even when wallets tighten, people still splurge on coffee, accessories, or self-care. Why do those small luxuries survive when bigger spending disappears? Even in tough times, customers still find ways to treat themselves. Psychologists call it the lipstick effect. It is the idea that when bud…

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Marketing "Hooks" That Stop the Scroll 20:08

23d ago20:08

20:08

Are you a small business owner who creates social media video posts and ads, but your targeted audience seems to continue scrolling past them no matter how professional you make them? It is frustrating when your marketing is not driving clicks, customers, or sales—especially when you’re already wearing ten other hats just to keep the business runni…

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Social Media Marketing Videos That Convert 26:04

23d ago26:04

26:04

Are your video ads falling flat? Wondering why they are not pulling in clicks, customers, or sales? You are not alone. Many small business owners put time and money into video marketing content, only to see little return. The problem is not that video does not work, it is that most videos are missing the essential structure that drives attention an…

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Local Sports: The New Marketing Powerhouse 23:29

30d ago23:29

23:29

Are you a small business in a town that stops when the Friday night lights come on? Or maybe you’ve seen a shift in recent years where more people are talking about their old high school alma mater – and the amazing year they are having in sports? Local small businesses are increasingly turning to the familiar fields and courts of high school sport…

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Defending Your Small Business Marketing 21:32

1M ago21:32

21:32

Have you ever lost sleep over what a former employee might say, or even worse, what they might do to affect the reputation of your small business? You’re not alone. Maybe you’ve dealt with it already: someone leaves, and suddenly they’re stirring up rumors, posting online, or even opening a competing shop right down the street. As a small business …

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Local Marketing Secret: Experience Sells (Part 2) 22:58

1M ago22:58

22:58

Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they’ll come back. In this two-part e…

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Local Marketing Secret: Experience Sells (Part 1) 22:47

1M ago22:47

22:47

Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they’ll come back. In this two-part e…

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The Best Social Media Campaigns of All Time 19:30

1M ago19:30

19:30

Are you looking for inspiration for your own social media efforts? Are you feeling stuck and need a little bit of a push? Then this episode is for you! The right social media campaign can do more than generate likes—it can inspire, start conversations, and move people to action. For small business marketers, these campaigns offer more than just mar…

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Create Scroll Stopping Facebook Ads 20:51

1M ago20:51

20:51

Whether you’re currently running Facebook ads or you’ve tried them and have given up, this episode is for you. Facebook advertising creative should be powerful and an attention grabber — but if it blends into the feed, it’s quietly costing you clicks, traffic, and draining your marketing budget. Most small businesses throw together advertisements u…

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Website Necessities That Build Trust 9:20

2M ago9:20

9:20

Is your website working to help you build trust and credibility? Your website should be your biggest marketing tool—but if you’ve overlooked a few critical steps, it could be quietly costing you plenty. Many small businesses launch their websites using prebuilt WordPress templates, add a bit of content, and hit publish. But here’s the problem: skip…

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Creating Your Own Local Event 19:38

2M ago19:38

19:38

What if your business could create an event that customers look forward to every year? Today explore how small businesses and local brands can invent their own unique events to boost engagement, sales, and community loyalty. We dive into real examples like Three Floyds Brewing’s legendary Dark Lord Day—a cult-favorite event that draws thousands and…

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5 Phone Mistakes Costing You Money 20:47

2M ago20:47

20:47

What if the biggest reason your phone isn’t making you money has nothing to do with your product or service, but everything to do with five mistakes you’re making on your incoming phone calls. In this episode, you’ll discover five mistakes that are driving customers from yes to no in a matter of minutes. Welcome to Mastering Local Marketing, a show…

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From Kitchen Startup to Grocery Aisles 24:25

2M ago24:25

24:25

Have you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you’ve already developed it and you just don’t know how to get it to the shelves? Most people wouldn’t know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned …

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One Partnership Tripled Awareness 27:39

2M ago27:39

27:39

What if one single marketing partnership could triple your brand’s awareness? Jim discovered exactly that after rethinking his marketing approach with insights from Mastering Local Marketing. Find out how he landed this game-changing deal and how you can unlock similar growth by tapping into the power of strategic marketing partnerships. HAVE A SHO…

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How to Find and Pitch Local Influencers 24:25

2M ago24:25

24:25

Want to team up with local influencers but don’t have a big marketing budget? We break down how small businesses can craft compelling pitches that get free marketing collaborations from local influencers. From identifying the right influencers to crafting win-win proposals, you’ll learn how to build relationships that boost your brand, drive awaren…

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What to Post When Business is Slow 26:22

2M ago26:22

26:22

Every business experiences slow periods, but how you handle these lulls can make all the difference. In this episode, we explore creative content ideas to keep your brand visible, engaged, and ready to drive action when business feels slow. You’ll learn how to craft content that builds relationships, nurtures your audience, and keeps your marketing…

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Sale Tag Secrets: Color, Words, Placement and More 28:38

2M ago28:38

28:38

Every small business owner knows that a sale can bring in more customers, but few realize how much the design of that sale tag influences buying decisions. In this episode, we dive into the fascinating psychology behind local sale tags and why the phrasing, color, and placement of these tags matter more than you might think. From color psychology t…

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8 Marketing Mistakes Businesses Keep Repeating (Part 2) 22:11

3M ago22:11

22:11

Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up …

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8 Marketing Mistakes Businesses Keep Repeating (Part 1) 23:09

3M ago23:09

23:09

Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up …

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The Secret Power of Geofencing 27:10

3M ago27:10

27:10

What if you could put your ads right in front of your competitors’ customers, or even people who were at last month’s big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it’s setting up a digital perimeter ar…

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The Email Playbook: Beyond "Buy Now" 21:17

3M ago21:17

21:17

Most small businesses only send emails when they’re pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we’ll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending. Welcome emails Newsletter updates N…

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Rich Dad Marketing Lessons 27:49

3M ago27:49

27:49

What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode of Mastering Local Marketing, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like …

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Social Media Audits That Work 24:07

3M ago24:07

24:07

Is your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what’s working, what’s not, and where to focus next. You’ll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your…

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Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman 23:44

3M ago23:44

23:44

Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping b…

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Marketing Lessons from the Flea w/Kristina Doukas 23:56

3M ago23:56

23:56

Kristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line. Learn the …

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A.I. Influencers for Your Brand 22:42

3M ago22:42

22:42

Virtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their …

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7 Ways to Upgrade Your Average Order 23:06

3M ago23:06

23:06

Want to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to im…

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Expose Your Competitors' Marketing Secrets 20:18

4M ago20:18

20:18

Unlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever…

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Three Lever Minimalist Marketing Playbook 22:55

4M ago22:55

22:55

Tired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from…

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Sizzling Summer Activities That Work! 21:33

4M ago21:33

21:33

Summer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this epi…

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Stop Building Fragmented Target Audiences 23:17

4M ago23:17

23:17

In this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success st…

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7 Ways to Turn Consideration into Buyers 24:44

4M ago24:44

24:44

In this episode of Mastering Local Marketing, we dive into seven proven “try-and-trust” tactics that move prospects from on-the-fence to sold. You’ll learn how simple but powerful offers—like at-home trial kits and iron-clad guarantees—can remove risk, build confidence, and give your small business an unmistakable edge when you find potential custo…

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Marketing Success with Cultural Currency, Not Clicks w/Connor Treacy 16:39

4M ago16:39

16:39

At just 19, Connor Treacy was recruited by Universal Music Group to scout and develop talent. Since then, he’s helped launch a Grammy-winning album, generated over a billion streams, and built a multimillion-dollar nightlife brand. But his story doesn’t stop at music and nightlife—Connor is now at the intersection of culture, politics, and grassroo…

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Crafting Subject Lines That Get Opened 24:38

4M ago24:38

24:38

In today’s Mastering Local Marketing episode, we unpack seven high-impact tactics for writing email subject lines that break through the noise and drive opens. From curiosity hooks to data-backed A/B tests, you’ll learn how small businesses—from boutiques to service providers—can instantly boost their open rates and engagement. We’ll share real-wor…

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Unlocking ROI with a Digital Marketing Audit w/Grace Clemens 23:31

4M ago23:31

23:31

Think your marketing is working just fine? You might be missing critical leaks, wasted ad spend, or underperforming channels. Today we’re joined by Grace Clemens, a seasoned digital strategist and global marketing expert who’s led growth for brands across e-commerce, B2B, nonprofit, travel, and fintech. Together, we dive into what a digital audit a…

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What To Do When Bad Reviews Hit 26:38

4M ago26:38

26:38

It’s not a matter of if—it’s when. Every small business will face a bad review, a salty comment, or a one-star rating that feels personal. In this episode of Mastering Local Marketing, we talk about how to handle negative feedback online like a pro—without tanking your reputation or sanity. You’ll learn how to respond with strategy (not emotion), w…

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3 Ways to Hire Marketing Help (Without Regret) w/Dr. Scott Cowley 27:20

4M ago27:20

27:20

Are you ready to get marketing help but unsure where to start? In this episode of Mastering Local Marketing, we break down the three most common options small businesses consider: hiring a student, a freelancer, or a marketing agency. We cover what to expect from each, how to make the most of your budget, and how to avoid the most common hiring mis…

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How a 70-Year-Old Grocer Stays Relevant w/Renee Thometz 34:02

4M ago34:02

34:02

What does it take for a grocery store that opened its doors in the 1950s to not only survive—but thrive—in today’s crowded, convenience-obsessed market? In this episode of Mastering Local Marketing, we sit down with the Renee Thometz, Marketing Manager of one of the Midwest’s most beloved regional grocers—a 23-location chain that has become a corne…

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Social Media Mistakes That Ruin Brands w/ Dr. Sharmin Attaran 21:28

5M ago21:28

21:28

In a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing. We’ll uncover how the pressure to stay relevant onli…

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The Best Small Business Marketing Campaigns Ever 27:21

5M ago27:21

27:21

Not all great marketing comes from billion-dollar brands. In fact, some of the most creative, viral, and impactful campaigns have come from small businesses with big ideas. In this episode of Mastering Local Marketing, we look back at the greatest small business marketing campaigns of all time—campaigns that broke the mold, built movements, and pro…

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The 7 Deadly Sins of Marketing 28:37

5M ago28:37

28:37

You could have the best product in town—but if you’re making these seven marketing mistakes, your growth is at risk. In this episode of Mastering Local Marketing, we break down the "7 Deadly Sins of Marketing"—the most common (and costly) missteps we see small businesses make. From ignoring data to chasing trends, we’ll help you identify which sins…

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30 Days to 100 Customers & No Budget 29:19

5M ago29:19

29:19

EPISODE TOPIC: If I opened a local brick-and-mortar business tomorrow and couldn’t spend a single dollar on marketing for the first 30 days, what would I do to get people in the door? In this episode, I walk through the exact grassroots tactics I’d use—from strategic partnerships to attention-grabbing events, sidewalk-level buzz, and tapping into e…

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What Sobriety Taught Me About Starting a Business 33:52

5M ago33:52

33:52

Episode Topic At 26, most people are figuring life out. Our guest? He’s already turned his most difficult chapter—his journey to sobriety—into a powerful mission. In this episode, we sit down with a rising entrepreneur who built an online following by sharing his raw, unfiltered path to recovery and transformation. Now, he’s channeling that momentu…

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5 Must Have Tools for Your Website 24:33

5M ago24:33

24:33

Your website should be more than just a digital brochure — it should be a lead-generating, revenue-driving machine. But without the right tools in place, you’re missing out on major opportunities. In this episode of Mastering Local Marketing, Matt shares his five favorite website tools that every local business needs to track visitors, capture lead…

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The Only Ads You Need 25:31

5M ago25:31

25:31

Ninety-nine percent of ads are bad! Most businesses throw ads out into the world and hope something sticks — but real results come from strategy, not guesswork. In this episode of Mastering Local Marketing, we break down the five essential types of ads every local business needs to have in their back pocket to stay relevant, drive sales, and create…