The Wieser Podcast
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WJOB Podcast Network
"If one never ventures out on the limb... one will never taste the fruit." Hi, I'm Will Glaros, host of Limbwalkers, this is a podcast that dives deep into real-life experiences — the risks, the growth, and the revelations that change how we see the world. Each episode, we explore personal stories that challenge comfort zones and inspire new perspectives. Are you ready to step out on the limb? Listen on WJOB 1230.com and wherever you get your podcast.
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Mastering Local Marketing: How to Increase Your Small Business’s Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.
WJOB Podcast Network
Are you struggling to increase your small business’ visibility and bring more customers through the door? Mastering Local Marketing gives small business owners—whether you run a retail shop, restaurant, service business, or are simply a one-person marketing team—the insight and direction you need to understand what’s holding back your growth and the marketing strategies to fix it. Each week, host and marketing expert Matt Hanson breaks down the common mistakes small businesses make in digita ...
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Leaders from Purdue University Northwest discuss current issues and happenings around the campuses in Hammond and Westville, Indiana. Taped at the JEDtv studios on the campus of PNW on Indianapolis Blvd. in Hammond. “PNW Today” and “PNW Athletics Today” bring you the latest news, insights, happenings, and interesting conversations from the PNW community.
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🎙️ 219 News Now - Your Daily Dose of Northwest Indiana News! 📰 Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to residents in the Region. Stay informed on: ✅ Local government and politics ✅ Education and schools ✅ Business and economic growth ✅ Crime and public sa ...
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As a small business owner, have you noticed that customers light up more about an experience than a product on a shelf? That's the Experience Effect, the idea that people value memories, feelings, and interactions over material purchases. In today’s competitive market, that shift is shaping how consumers decide where to spend their money. In this e…
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Lipstick Effect Marketing & Small Business Strategy
20:30
20:30
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20:30If you run a small business, you have probably seen it: even when wallets tighten, people still splurge on coffee, accessories, or self-care. Why do those small luxuries survive when bigger spending disappears? Even in tough times, customers still find ways to treat themselves. Psychologists call it the lipstick effect. It is the idea that when bud…
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PNW Today — Student Life and University Housing
52:19
52:19
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52:19Check out PNW Today as we highlight opportunities to get involved on campus through Student Life and university housing
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Are you a small business owner who creates social media video posts and ads, but your targeted audience seems to continue scrolling past them no matter how professional you make them? It is frustrating when your marketing is not driving clicks, customers, or sales—especially when you’re already wearing ten other hats just to keep the business runni…
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Social Media Marketing Videos That Convert
26:04
26:04
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26:04Are your video ads falling flat? Wondering why they are not pulling in clicks, customers, or sales? You are not alone. Many small business owners put time and money into video marketing content, only to see little return. The problem is not that video does not work, it is that most videos are missing the essential structure that drives attention an…
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PNW Athletics Today- Men's and Women's Soccer
45:10
45:10
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45:10In this episode, we highlight Men's and Women's Soccer as well as Sports Fest happening September 13th
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On this episode Will Glaros Brings his daughter on to talk about her walk on the limb
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Local Sports: The New Marketing Powerhouse
23:29
23:29
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23:29Are you a small business in a town that stops when the Friday night lights come on? Or maybe you’ve seen a shift in recent years where more people are talking about their old high school alma mater – and the amazing year they are having in sports? Local small businesses are increasingly turning to the familiar fields and courts of high school sport…
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Have you ever lost sleep over what a former employee might say, or even worse, what they might do to affect the reputation of your small business? You’re not alone. Maybe you’ve dealt with it already: someone leaves, and suddenly they’re stirring up rumors, posting online, or even opening a competing shop right down the street. As a small business …
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Local Marketing Secret: Experience Sells (Part 2)
22:58
22:58
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22:58Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they’ll come back. In this two-part e…
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Local Marketing Secret: Experience Sells (Part 1)
22:47
22:47
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22:47Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they’ll come back. In this two-part e…
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Join PNW Today with your host, Kale Wilkins as he kicks off the 2025-2026 school semester with season 2 episode 1 of PNW Today
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The Best Social Media Campaigns of All Time
19:30
19:30
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19:30Are you looking for inspiration for your own social media efforts? Are you feeling stuck and need a little bit of a push? Then this episode is for you! The right social media campaign can do more than generate likes—it can inspire, start conversations, and move people to action. For small business marketers, these campaigns offer more than just mar…
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Its Wieser, Jim Wieser bringing you engaging conversation about whats happening in NWI
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"If one never ventures out on the limb... one will never taste the fruit." Hi, I'm Will Glaros, host of Limbwalkers, this is a podcast that dives deep into real-life experiences — the risks, the growth, and the revelations that change how we see the world. Each episode, we explore personal stories that challenge comfort zones and inspire new perspe…
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continue reading
Whether you’re currently running Facebook ads or you’ve tried them and have given up, this episode is for you. Facebook advertising creative should be powerful and an attention grabber — but if it blends into the feed, it’s quietly costing you clicks, traffic, and draining your marketing budget. Most small businesses throw together advertisements u…
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Is your website working to help you build trust and credibility? Your website should be your biggest marketing tool—but if you’ve overlooked a few critical steps, it could be quietly costing you plenty. Many small businesses launch their websites using prebuilt WordPress templates, add a bit of content, and hit publish. But here’s the problem: skip…
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"If one never ventures out on the limb... one will never taste the fruit." Hi, I'm Will Glaros, host of Limbwalkers, this is a podcast that dives deep into real-life experiences — the risks, the growth, and the revelations that change how we see the world. Each episode, we explore personal stories that challenge comfort zones and inspire new perspe…
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continue reading
What if your business could create an event that customers look forward to every year? Today explore how small businesses and local brands can invent their own unique events to boost engagement, sales, and community loyalty. We dive into real examples like Three Floyds Brewing’s legendary Dark Lord Day—a cult-favorite event that draws thousands and…
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What if the biggest reason your phone isn’t making you money has nothing to do with your product or service, but everything to do with five mistakes you’re making on your incoming phone calls. In this episode, you’ll discover five mistakes that are driving customers from yes to no in a matter of minutes. Welcome to Mastering Local Marketing, a show…
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Have you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you’ve already developed it and you just don’t know how to get it to the shelves? Most people wouldn’t know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned …
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What if one single marketing partnership could triple your brand’s awareness? Jim discovered exactly that after rethinking his marketing approach with insights from Mastering Local Marketing. Find out how he landed this game-changing deal and how you can unlock similar growth by tapping into the power of strategic marketing partnerships. HAVE A SHO…
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Want to team up with local influencers but don’t have a big marketing budget? We break down how small businesses can craft compelling pitches that get free marketing collaborations from local influencers. From identifying the right influencers to crafting win-win proposals, you’ll learn how to build relationships that boost your brand, drive awaren…
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Every business experiences slow periods, but how you handle these lulls can make all the difference. In this episode, we explore creative content ideas to keep your brand visible, engaged, and ready to drive action when business feels slow. You’ll learn how to craft content that builds relationships, nurtures your audience, and keeps your marketing…
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Sale Tag Secrets: Color, Words, Placement and More
28:38
28:38
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28:38Every small business owner knows that a sale can bring in more customers, but few realize how much the design of that sale tag influences buying decisions. In this episode, we dive into the fascinating psychology behind local sale tags and why the phrasing, color, and placement of these tags matter more than you might think. From color psychology t…
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8 Marketing Mistakes Businesses Keep Repeating (Part 2)
22:11
22:11
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22:11Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up …
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8 Marketing Mistakes Businesses Keep Repeating (Part 1)
23:09
23:09
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23:09Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up …
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Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to residents in the Region. Stay informed on: ✅ Local government and po…
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Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to residents in the Region. Stay informed on: ✅ Local government and po…
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What if you could put your ads right in front of your competitors’ customers, or even people who were at last month’s big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it’s setting up a digital perimeter ar…
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🎙️ 219 News Now - Your Daily Dose of Northwest Indiana News! 📰 Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to resid…
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🎙️ 219 News Now - Your Daily Dose of Northwest Indiana News! 📰 Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to resid…
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Most small businesses only send emails when they’re pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we’ll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending. Welcome emails Newsletter updates N…
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🎙️ 219 News Now - Your Daily Dose of Northwest Indiana News! 📰 Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to resid…
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What does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode of Mastering Local Marketing, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like …
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🎙️ 219 News Now - Your Daily Dose of Northwest Indiana News! 📰 Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to resid…
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continue reading
🎙️ 219 News Now - Your Daily Dose of Northwest Indiana News! 📰 Welcome to 219 News Now, brought to you by The NWI Times — your trusted source for the latest news, updates, and stories shaping Northwest Indiana. Every episode covers breaking news, community highlights, business developments, weather updates, and the stories that matter most to resid…
…
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Is your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what’s working, what’s not, and where to focus next. You’ll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your…
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Meta's A.I.-Powered Ad Revolution w/Dr. Lori Feldman
23:44
23:44
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23:44Meta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping b…
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Marketing Lessons from the Flea w/Kristina Doukas
23:56
23:56
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23:56Kristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line. Learn the …
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Virtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their …
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