As a small business, you can probably use every dollar you can find. But did you know that you may already have those dollars sitting there and you’re not even using them?

Most small business owners don’t realize their shelves are hiding thousands of dollars in locked-up cash. Products that turn slowly may look harmless, but they quietly strangle your cash flow and limit your ability to invest in new opportunities.

In this episode, we uncover the hidden money sitting in your inventory and show you how to free it.

• How to identify dead stock.
• Understand why even popular products can drain profit if margins are misaligned.
• How to discover practical steps to rebalance your mix.

By the end, you’ll see inventory not as stuff on shelves, but as a bank account waiting to be unlocked.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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