Whether you’re currently running Facebook ads or you’ve tried them and have given up, this episode is for you. Facebook advertising creative should be powerful and an attention grabber — but if it blends into the feed, it’s quietly costing you clicks, traffic, and draining your marketing budget. Most small businesses throw together advertisements using random images, a few lines of text, and hope their marketing result work out in the end. But here’s the problem: without the right strategy, your ads disappear in a sea of scrolling thumbs, leaving your competitors to take the spotlight.

In this episode, we’ll reveal seven simple ways to create professional, scroll-stopping ad creative that Matt’s used to help small business clients dramatically improve their results. If you’re not applying these tactics, you could be paying for ads that never get noticed, let alone clicked.

In this episode, you'll learn:

• How to choose images that stop your ideal customer mid-scroll.
• Why your customer&rquo;s pain points are the answer to many of your marketing strategies.
• How you can use the future to provide the right message at the right time.
• Like most living things, movement is the key to get noticed and it doesn&rquo;t have to be a video.

HAVE A SHOW IDEA?

Do you have an interesting idea for a show topic or a marketing problem that you’d like us to cover in a future episode of Mastering Local Marketing? Email [email protected] and we’ll add it to our future episodes.

Mastering Local Marketing is for small business owners—whether you run a restaurant, retail store, service-based business, or handle marketing on your own—who want proven strategies to grow their customer base, increase the number of customers, and market smarter.

Each episode delivers actionable tips on proven marketing strategies that build awareness through digital marketing, content development, engagement strategies, and networking opportunities like key partnerships – while not wasting your time or money on things that don’t work.

Fans of these marketing podcasts will find plenty to binge here: Savvy Marketing for Small Business by Samantha Shephard, Grow Your Local Business by Leslie Presnall, Local Marketing Trends by Gordon Borrell, Marketing Ink: Big Ideas for Local Businesses by Allie Bloyd, The Marketing Millennials by Daniel Murray, and The Goal Digger Podcast by Jenna Kutcher.

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