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When will AI be able to execute an end-to-end ABM campaign?

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Manage episode 487938257 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2268 episodes

Artwork
iconShare
 
Manage episode 487938257 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is AI ready for end-to-end ABM campaigns? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional omnichannel ABM strategies for SMB organizations. She explains why autonomous AI-driven ABM execution remains several years away, highlighting current data integration challenges that would persist even with AI agents. The discussion explores the technical possibilities of using LLMs with custom information "brains" and integration hooks like Zapier to potentially automate targeted account campaigns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2268 episodes

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