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What legacy marketing metric needs to die?
Manage episode 517984439 series 2137506
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and using real-time analysis to make immediate business decisions.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2347 episodes
What legacy marketing metric needs to die?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 517984439 series 2137506
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and using real-time analysis to make immediate business decisions.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2347 episodes
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