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Stop Chasing Shiny Objects and Do This Instead
Manage episode 524685693 series 2137506
Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, explains how to escape the pilot trap that's plaguing marketing organizations. She outlines a framework for rewiring marketing functions around data and AI fundamentals, distinguishes between one-way and two-way strategic decisions, and shares McKinsey's approach to creating scalable personalization workflows that drive measurable business value.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2365 episodes
Stop Chasing Shiny Objects and Do This Instead
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 524685693 series 2137506
Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Practice, explains how to escape the pilot trap that's plaguing marketing organizations. She outlines a framework for rewiring marketing functions around data and AI fundamentals, distinguishes between one-way and two-way strategic decisions, and shares McKinsey's approach to creating scalable personalization workflows that drive measurable business value.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2365 episodes
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