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Responding Quickly Or Providing The Right Answer To Customer Questions?
Manage episode 480052376 series 2137506
Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2241 episodes
Responding Quickly Or Providing The Right Answer To Customer Questions?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 480052376 series 2137506
Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and consumer expectations. He reveals how AI can handle routine customer inquiries while preserving brand voice, and explains why an immediate empathetic response often outperforms a delayed perfect answer in maintaining customer relationships.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2241 episodes
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