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Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets

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Manage episode 494954532 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2309 episodes

Artwork
iconShare
 
Manage episode 494954532 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2309 episodes

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