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Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets
Manage episode 494954532 series 2137506
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2309 episodes
Performance Ads vs Influencers: Smart CMOs Reveal Where They're Moving Their Budgets
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 494954532 series 2137506
Performance marketing or influencer partnerships? Joe Perello, CEO of Props, reveals how smart marketers are blending creator content with paid media precision. His approach transforms creator marketing into a true performance channel by maintaining full accountability for business results rather than chasing viral hits. Perello demonstrates how owned media content delivers authentic engagement while providing the targeting capabilities and measurable outcomes of traditional performance marketing.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2309 episodes
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