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How Marketing Leaders Must Evolve for Agentic AI

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Manage episode 497539086 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2308 episodes

Artwork
iconShare
 
Manage episode 497539086 series 2137506
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2308 episodes

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