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Does contextual targeting actually outperform audience-based approaches?
Manage episode 493310019 series 3342603
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2285 episodes
Does contextual targeting actually outperform audience-based approaches?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 493310019 series 3342603
Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2285 episodes
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