Go offline with the Player FM app!
Are clean rooms actually solving the privacy problem or just adding complexity?
Manage episode 493508522 series 3342603
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without proper methodologies, clarifies the FTC's position on confidential computing practices, and demonstrates how privacy-preserving technologies can actually improve targeting results rather than simply adding complexity.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2287 episodes
Are clean rooms actually solving the privacy problem or just adding complexity?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 493508522 series 3342603
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without proper methodologies, clarifies the FTC's position on confidential computing practices, and demonstrates how privacy-preserving technologies can actually improve targeting results rather than simply adding complexity.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2287 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.