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Why Marketers Should Treat AI Like a Frenemy
Manage episode 518711520 series 2987639
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics with external market signals for strategic context.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2355 episodes
Why Marketers Should Treat AI Like a Frenemy
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 518711520 series 2987639
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics with external market signals for strategic context.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2355 episodes
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