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The biggest risk of marketers trusting AI

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Manage episode 515368681 series 2987639
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless outputs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2340 episodes

Artwork
iconShare
 
Manage episode 515368681 series 2987639
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic judgment while leveraging artificial intelligence effectively. He demonstrates creating a custom "chief of staff" GPT trained on company context and decision-making frameworks to challenge thinking rather than replace it. Steer emphasizes treating AI as a strategic partner that asks probing questions instead of a tool that generates mindless outputs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

2340 episodes

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