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503. Local Services Website Teardown: A Case Study with Greg Merrilees

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Manage episode 485436325 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎯 The #1 mistake local service businesses make with their websites?

Copying their competitors.

Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"

Instead, Greg's Studio One Design uses a systematic approach:

→ Deep competitor analysis (to differentiate, not copy)

→ StoryBrand framework for messaging

→ Custom mood boards for brand positioning

→ Location-specific SEO strategies

The result for one landscaping client? Tripled inbound calls and premium-quality leads.

This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market.

Full case study breakdown in this episode!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/503.

  continue reading

509 episodes

Artwork
iconShare
 
Manage episode 485436325 series 1753038
Content provided by Stephan Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephan Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

🎯 The #1 mistake local service businesses make with their websites?

Copying their competitors.

Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"

Instead, Greg's Studio One Design uses a systematic approach:

→ Deep competitor analysis (to differentiate, not copy)

→ StoryBrand framework for messaging

→ Custom mood boards for brand positioning

→ Location-specific SEO strategies

The result for one landscaping client? Tripled inbound calls and premium-quality leads.

This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market.

Full case study breakdown in this episode!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/503.

  continue reading

509 episodes

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