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Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived

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Manage episode 486395049 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384

This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements.

Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.

Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!

If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock

--------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News

Map Placements have arrived for demand gen campaigns - 1:56

Sundar Pichai Doesn't Think Web Publishing Is Dead - 3:45

Update on how broad match works with AI overviews - 12:39

🛠️ Cool Tool - 16:17

🔥 Take of the Week - 17:15

⚡ Lightning Round ⚡

Paid - 18:23

Organic - 30:09

Social - 36:29

⚙️ Working hard, or Hardly Working - 41:46

🔎 ICYMI - 45:26

🧠 Must Read Marketing Article of the Week - 46:12

  continue reading

428 episodes

Artwork
iconShare
 
Manage episode 486395049 series 2364880
Content provided by Cypress North. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cypress North or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384

This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements.

Meanwhile, web creators face a harsh reality—there’s no way to opt out of Google using your content for AI features unless you opt out of Google Search altogether. Also, Google clarified how Broad Match works alongside AI Overviews, noting that ads may appear above, below, or within the module—but never in more than one position at a time.

Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!

If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.

📱 Follow Us on Social Media:Twitter: @MarketingOClock

--------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News

Map Placements have arrived for demand gen campaigns - 1:56

Sundar Pichai Doesn't Think Web Publishing Is Dead - 3:45

Update on how broad match works with AI overviews - 12:39

🛠️ Cool Tool - 16:17

🔥 Take of the Week - 17:15

⚡ Lightning Round ⚡

Paid - 18:23

Organic - 30:09

Social - 36:29

⚙️ Working hard, or Hardly Working - 41:46

🔎 ICYMI - 45:26

🧠 Must Read Marketing Article of the Week - 46:12

  continue reading

428 episodes

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