Best Cypress North Podcasts (2025)

1
Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28

1d ago49:28

49:28

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no…

1
All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42

8d ago1:09:42

1:09:42

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…

1
CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38

15d ago47:38

47:38

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…

1
pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47

22d ago58:47

58:47

This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, callin…

1
Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads 49:04

29d ago49:04

49:04

New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, …

1
Ch(Ad) GPT? Internal Docs Hint at Future Advertising 54:45

1M ago54:45

54:45

Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-…

1
GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 50:49

1M ago50:49

50:49

Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit u…

1
BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 43:48

2M ago43:48

43:48

Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video help…

1
DESKover What’s Coming to Google.com 54:27

2M ago54:27

54:27

Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automat…

1
April Showers "Bing" New Audience Signals and more Microsoft Updates 47:11

2M ago47:11

47:11

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found t…

1
We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax. 1:02:19

2M ago1:02:19

1:02:19

This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https:/…

1
AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs. 1:01:28

3M ago1:01:28

1:01:28

This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/…

1
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives. 59:34

3M ago59:34

59:34

This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, puttin…

1
Google Search (AI)n't What It Used To Be. Introducing AI Mode. 1:01:31

3M ago1:01:31

1:01:31

This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you mis…

1
Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers. 55:52

3M ago55:52

55:52

This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week!Visit us at -…

1
Google Ad(d)s AI Humans 47:56

3M ago47:56

47:56

This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news…

1
Nav-er A Dull Moment. Google Ads is Cracking Down on LPs 50:37

4M ago50:37

50:37

Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, al…

1
Google Ads is “Displaying” Around With New Demand Gen Features 49:26

4M ago49:26

49:26

Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in co…

1
Keeping It 100. Unpacking Google's PMax Negative Rollout. 50:46

4M ago50:46

50:46

Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this wee…

1
TikTok Ban Paused. App Lives to Scroll Another Day. 1:05:23

4M ago1:05:23

1:05:23

This week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments, and a Source column comes to Search Term Insights. Plus, is “Search Max” coming to a Google Ads account near you? Catch up on all the digital marketing news you missed this week!Visit us at - https:/…

1
The Clock is TikToking. App Could Be Banned in the U.S. 49:36

5M ago49:36

49:36

TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show!Sign up today!https://…

1
Meta’s (Community) Note to the World: Fact-Checkers are Out 52:46

5M ago52:46

52:46

Meta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed th…

1
Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory. 59:07

5M ago59:07

59:07

Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363Thank You Adzviser - https://adzviser.com/This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finishe…

1
The 2024 Clockscars 1:06:29

5M ago1:06:29

1:06:29

This week on Marketing O’Clock, the 2024 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2024! Plus, we honor some of the best and brightest in the digital marketing community.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you …

1
On the Second Day of Christmas, Google Ads Served to Me: 2 Ads from the Same Advertiser for One Query. 57:22

6M ago57:22

57:22

2 Ads from the Same Advertiser on 1 Page & Digital Marketing News | Marketing O’Clock Episode 362This week on Marketing O’Clock, Google serves two ads from the same advertiser on one page. ChatGPT search is available to all free users, and we’re petitioning Google’s page annotations. Plus, all the digital marketing news you missed this week!Sign he…

1
Love at First Order. A New Discount Type Arrives in Merchant Center. 50:23

6M ago50:23

50:23

Merchant Center Unveils First Order Discount & More Digital Marketing News | Episode 361This week on Marketing O’Clock, first thing’s first, a new discount is live in Google Merchant Center. Instagram is testing trial reels with non-followers, and videos are now being added to assets in Google Ads. Plus, all the digital marketing news you missed th…

1
Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future 1:07:55

6M ago1:07:55

1:07:55

New Study on How People Use Google & More Digital Marketing News | Marketing O’Clock Episode 360 Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiA…

1
JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications 49:34

6M ago49:34

49:34

Page Annotation for Google iOS & More Digital Marketing News | Marketing O’Clock Episode 359 This week on Marketing O’Clock, Google turns the wrong page toward Page Annotation for the iOS app. The DOJ is doubling down on selling Chrome after their antitrust win against Google. Plus, Google launches Customer Match lists in GA4 helping marketers find…

1
A New POV. Views is Now The Primary Metric for Meta Creators 37:17

6M ago37:17

37:17

This week on Marketing O’Clock, we’re recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews.Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser -…

1
The Missing Link? Google Tests Linked Callout Assets Under Headlines 47:08

7M ago47:08

47:08

Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.c…

1
A New Search Engine Has Entered the ChatGPT 59:37

7M ago59:37

59:37

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU.Thank you Adzviser for sponsoring today’s show. Supercharge your marketing…

1
Mind Your Own Business Links. Google Ads Rolls Out New Asset type. 1:04:20

7M ago1:04:20

1:04:20

This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads.Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solution…

1
Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities 59:07

7M ago59:07

59:07

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show…

1
Keeping You POASted On Gross Profit Optimization in Google Ads 1:03:06

8M ago1:03:06

1:03:06

This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with a…

1
The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview. 1:02:51

8M ago1:02:51

1:02:51

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local r…

1
AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out. 1:00:38

8M ago1:00:38

1:00:38

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this…

1
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok 48:41

8M ago48:41

48:41

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https:/…

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

9M ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

9M ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
BInG Updates Coming to Microsoft Advertising 57:41

9M ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

9M ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

10M ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

10M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

10M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

10M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

10M ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
The Final Note… Google Search Notes Are Officially Dead 58:32

11M ago58:32

58:32

Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discor…

1
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings 58:47

11M ago58:47

58:47

Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoc…

1
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies. 54:36

11M ago54:36

54:36

Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressno…

1
Google Ads (Mis)Spells Out Brand New Keyword Updates 58:47

11M ago58:47

58:47

Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the M…

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