Best Cypress North Podcasts (2025)

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The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 55:22

Play Pause

7d ago55:22

55:22

This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo…

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Jon Show: Cornelius Today 32:42

10d ago32:42

32:42

On this episode of “Simplifying Life Through Technology,” Mark and Andrew sit down with Jon Show, the new Owner and Editor of Cornelius Today. When John Show moved to Cornelius eleven years ago, he never imagined he'd one day own the local newspaper. Yet his diverse background—running printing presses, covering sports for national publications, and…

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Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 1:02:02

14d ago1:02:02

1:02:02

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit u…

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Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 52:58

21d ago52:58

52:58

This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you f…

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Loyal-Tea: New Google Ads Features are Steeped in Rewards 57:29

28d ago57:29

57:29

New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update…

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Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 58:27

1M ago58:27

58:27

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact…

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Nate Lambert from SoundVision 22:26

1M ago22:26

22:26

On this episode of “Simplifying Life Through Technology,” Mark and Andrew sit down with Nate Lambert, SoundVision's newest project manager. Nate is responsible for coordinating project schedules, building and maintaining client relations, and making sure projects run smoothly. Nate shares his fascinating journey from aspiring medical professional t…

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Cart-iologist: Google Ads Examines Your Data Heartbeat 1:00:26

1M ago1:00:26

1:00:26

This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comme…

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Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 1:09:31

2M ago1:09:31

1:09:31

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comm…

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Ai Max is Making Headlines….Really Long Headlines 1:01:17

2M ago1:01:17

1:01:17

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s …

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Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max 1:08:26

2M ago1:08:26

1:08:26

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comme…

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Cypress Builders: Sam Meritt 27:04

2M ago27:04

27:04

On this episode of “Simplifying Life Through Technology,” Mark, Sue, and Andrew sit down with Sam Meritt, Owner of Cypress Builders and the new president of The Lake Norman Home Builders Association. We explore how a childhood passion evolved into a successful construction career and industry leadership position. Sam, the owner of Cypress Builders …

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Add to CartGPT: The Future of Shopping... for a Fee 53:29

2M ago53:29

53:29

This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! …

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Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47

3M ago52:47

52:47

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.tai…

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Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town 42:58

3M ago42:58

42:58

Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - h…

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Study Abroad… Match. New Broad Match Experiments Coming to Google Ads 52:13

3M ago52:13

52:13

This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com…

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Summertime Solutions 13:28

3M ago13:28

13:28

On this episode of “SoundVision Tech Talks,” Andrew, Marshall, and Sue sit down to discuss Smart Home Solutions perfect for summertime. Long summer days deserve elevated experiences—whether you're entertaining by the pool, traveling with family, or creating memorable movie nights at home. Our conversation dives into essential summer-ready technolog…

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AIring our Grievances with New AIO/AI Mode Search Console Reporting 1:03:46

3M ago1:03:46

1:03:46

This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video he…

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Pachai on the Future of Search & More Digital Marketing News | Marketing O’Clock Episode 386 50:19

4M ago50:19

50:19

This week on Marketing O’Clock: Microsoft Ads drops new reporting tools and ends PMax’s priority over Standard Shopping. Google now supports loyalty perks in Organization structured data— Merchant Center not needed. Plus, AI Mode hits the main stage with multilingual search, and ads may be next (but classy). Visit us at - https://marketingoclock.co…

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All Digitial: Juan Apraez 33:51

4M ago33:51

33:51

On this episode of “Simplifying Life Through Technology,” Mark and Andrew sit down with Juan Apraez, Owner of All Digital Automation. Juan's journey from installing satellite dishes on Alabama rooftops to creating some of the most sophisticated smart homes in Florida captures the remarkable evolution of residential technology over two decades. As C…

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Video Killed the Shopping Star? Google Ads is Bringing Video to Search, Shopping, & More 38:19

4M ago38:19

38:19

This week on Marketing O’Clock: Final URLs are turning into QR codes on TV screens. Meanwhile, Google Lens is rolling out to YouTube Shorts with real-time visual search. Also, PMax video ads are expanding to Search, Shopping, Image, and Discover tabs. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpf…

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Google Ads Puts Demand Gen on the Map. Promoted Pins Have Arrived 49:28

4M ago49:28

49:28

Promoted Pin Placements for Demand Gen Campaigns & More Digital Marketing News | Marketing O’Clock Episode 384 This week on Marketing O’Clock: Promoted Pins officially launched on Google Maps through Demand Gen, offering advertisers a new way to boost visibility with location-based placements. Meanwhile, web creators face a harsh reality—there’s no…

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KDH Residential Designs: Kevin Holdridge 33:25

4M ago33:25

33:25

On this episode of “Simplifying Life Through Technology,” Mark, Sue, and Andrew sit down with Kevin Holdridge, Owner and CEO of KDH Residential Designs. Have you ever wondered how your dream home transforms from an abstract vision into a tangible reality? The magic lies in the hands of skilled residential designers—professionals who occupy a unique…

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All AIs on Google. Recapping Google Marketing Live & Google I/O Announcements 1:09:42

4M ago1:09:42

1:09:42

This week on Marketing O’Clock, we’re un-power-packing all the biggest Announcement from Google I/O and Google Marketing Live. AI Mode is now available to everyone in the US, and ads will be featured. Plus, Gemini is everywhere, PMAX channel reporting is in open beta, and new prospecting controls are coming to demand gen. 👍 Like, Share, and Comment…

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CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 47:38

4M ago47:38

47:38

CTRs Plummet With AI Overviews | Marketing O'Clock Episode 382 This week on Marketing O’Clock: Ginny Marvin answered key questions about AI Max, shedding light on its upcoming features and capabilities. Meanwhile, sites are reporting significant drops in click-through rates as AI Overviews take a more prominent role in the SERPS. Also, concerns gro…

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The SoundVision Experience 4:35

5M ago4:35

4:35

On this special episode of “SoundVision Tech Talks,” we highlight our brand identity—an inside look at who we are, what we do, and how we simplify life through technology. Hear from the people behind the process as we walk through our services, our passion for innovation, and the customer-first mindset that drives everything we do. Whether you're n…

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pAId Search Will Never Be the Same. Google Ads Announces AI Max 58:47

5M ago58:47

58:47

This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, callin…

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Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads 49:04

5M ago49:04

49:04

New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, …

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IFP Connect: Eric Crawford 25:57

5M ago25:57

25:57

On this episode of “Simplifying Life Through Technology,” Mark, Michelle, and Andrew sit down with Eric Crawford, President of IFP Connect. As Founder of IFP Connect and former smart home integrator, Eric joins us to explore why fiber is redefining the backbone of modern home technology. As homes today average over 150 connected devices — from smar…

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Ch(Ad) GPT? Internal Docs Hint at Future Advertising 54:45

5M ago54:45

54:45

Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-…

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GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case 50:49

5M ago50:49

50:49

Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit u…

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Customer Testimonial: Dennis and Charleen Fishback 8:08

5M ago8:08

8:08

On this special customer testimonial episode of “SoundVision Tech Talks,” Mark is joined by Frederick, our former Shade Specialist, as they sit down with longtime clients Dennis and Charleen Fishback during one of our previous VIP client events. The episode offers a candid look into the Fishbacks’ journey from unreliable technology providers to a s…

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BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding 43:48

5M ago43:48

43:48

Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video help…

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DESKover What’s Coming to Google.com 54:27

6M ago54:27

54:27

Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automat…

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Customer Testimonial: Gary and Sharon Moore 10:59

6M ago10:59

10:59

On this special customer testimonial episode of “SoundVision Tech Talks,” Mark sits down with longtime SoundVision clients, Gary and Sharon Moore, to explore their journey turning their dream house into a seamlessly connected, smart living home. After spending 40 years in the Northeast, the Moore's sought a change, trading harsh winters and high ta…

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April Showers "Bing" New Audience Signals and more Microsoft Updates 47:11

6M ago47:11

47:11

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found t…

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We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax. 1:02:19

6M ago1:02:19

1:02:19

This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https:/…

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Design Engineer: Eric Bassingthwaite 22:29

6M ago22:29

22:29

On this episode of Simplifying Life Through Technology "Tech Talks,” Andrew sits down with our Design Engineer at SoundVision Eric Bassingthwaite. We pull back the curtain on the critical yet often overlooked role of a design engineer in smart home projects. With nearly two decades of hands-on installation experience, Eric now plays a pivotal role …

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AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs. 1:01:28

6M ago1:01:28

1:01:28

This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/…

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A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives. 59:34

7M ago59:34

59:34

This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, puttin…

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Customer Testimonial: Joe and Nita Hunt 17:14

7M ago17:14

17:14

On this special customer testimonial episode of “SoundVision Tech Talks,” Mark and Zach sit down with SoundVision customers Joe and Nita Hunt as they share their journey of turning a once-neglected 12,000-square-foot property into a seamlessly automated smart home. Recorded live at one of our exclusive VIP client events, this conversation offers a …

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Google Search (AI)n't What It Used To Be. Introducing AI Mode. 1:01:31

7M ago1:01:31

1:01:31

This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you mis…

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Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers. 55:52

7M ago55:52

55:52

This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash. Plus, all the digital marketing news you missed this week!Visit us at -…

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Renovation Upgrades 27:42

7M ago27:42

27:42

On this episode of “SoundVision Tech Talks,” Mark, Zach, and Andrew sit down to discuss Home Renovation Upgrades. Home renovations aren’t what they used to be. A decade ago, upgrading a home meant focusing on audio and video first. Today, lighting control and a strong Wi-Fi network take priority. We take you inside a recent remodel where lighting, …

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Google Ad(d)s AI Humans 47:56

7M ago47:56

47:56

This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news…

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Nav-er A Dull Moment. Google Ads is Cracking Down on LPs 50:37

8M ago50:37

50:37

Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, al…

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Design Perspectives: Lighting Solutions 25:39

8M ago25:39

25:39

On this episode of “Design Perspectives,” Mark, Andrew, and Jenny Pippin sit down to discuss Lighting Solutions. Great lighting isn’t just about seeing—it’s about experiencing home in a whole new way. In this episode of Design Perspectives, renowned designer Jenny Pippin shares her expertise on how thoughtful lighting choices can transform a space,…

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Google Ads is “Displaying” Around With New Demand Gen Features 49:26

8M ago49:26

49:26

Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in co…

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Keeping It 100. Unpacking Google's PMax Negative Rollout. 50:46

8M ago50:46

50:46

Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this wee…

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Design Perspectives: Golf Simulator Rooms 15:22

8M ago15:22

15:22

On this episode of “Design Perspectives,” Mark, Andrew, and Jenny Pippin sit down to discuss Golf Simulators and Custom Home Features. What if your home could become a legacy estate, captivating your family for generations to come? In the second episode of our Design Perspectives series, we delve into the exciting world of golf simulators with visi…