Best Search Engine Journal Podcasts (2025)

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The Google Exec Reinventing Search in the AI Era 33:56

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12m ago33:56

33:56

Every day, billions of searches flow through Google, making it not just the world’s most popular search engine, but one of history’s most valuable products. Yet for the first time in nearly 30 years, the company’s dominance is under threat. Generative artificial intelligence tools like Open AI’s ChatGPT and Perplexity are changing how people find i…

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New Asset and Channel Reporting Improvements for PMax & Interview w/ Mike Ryan | EP. 402 51:18

5d ago51:18

51:18

This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model. Visit us at - https://marketingoclock.com/Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment!If you found this video helpful, give …

1
Condoleezza Rice on Beating China in the Tech Race: 'Run Hard and Run Fast' 35:05

8d ago35:05

35:05

Condoleezza Rice’s experience navigating geopolitical tensions and uncertainty gives her a background few people have. The former secretary of state currently leads the Hoover Institution at Stanford University and is a founding partner at Rice, Hadley, Gates & Manuel LLC, a strategic consulting firm. On this week’s episode of Bold Names, she speak…

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Erica D'Arcangelo on Hybrid Teams, Human Content, and the Icarus Effect: Navigating Marketing in the Age of AI Overviews 38:27

8d ago38:27

38:27

In this episode of Unscripted SEO, host Jeremy Rivera sits down with Erica D'Arcangelo, CEO of Love Content Development, to discuss the evolution of digital marketing agencies, the hybrid work model, and navigating the AI revolution in content creation. About Our Guest Erica D'Arcangelo is the CEO of Love Content Development, a full-service marketi…

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Google Ads Subtracts Individual Ad Labels From the SERPS 54:12

10d ago54:12

54:12

Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401 This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and C…

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Lorraine Ball - From Agency Builder to Marketing Strategist 24:06

12d ago24:06

24:06

Guest: Lorraine Ball, Host of More Than a Few Words Podcast Experience: 19 years running a digital marketing agency, sold in 2021 Current Focus: Marketing consulting, teaching, and podcasting Key Topics Covered Building and Scaling an Agency Started in 2002 as traditional marketing company Evolved into digital agency with social media emergence Str…

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The Google-Backed Startup Taking on Elon Musk in Humanoid Robotics 31:46

15d ago31:46

31:46

Who will take care of you in old age? Jeff Cardenas, the CEO and co-founder of Apptronik, says the answer is robots. The startup founder set out to build a smart, dexterous robot after watching his grandfathers grow old and dependent in their later years. Beyond healthcare, Cardenas sees robots as essential to U.S. economic growth and national secu…

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The (Third) Party is Over. Google Parameter Change Breaks Rank Tracking Tools. 55:22

19d ago55:22

55:22

This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your netwo…

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How the U.S. Stacks Up to China’s ‘Engineering State’ 38:25

22d ago38:25

38:25

The relationship between the U.S. and China is typically framed as competitive and even adversarial. Each superpower brings strengths and weaknesses to how it approaches its society, business and growth. In his new book "Breakneck: China's Quest to Engineer the Future," author and China expert Dan Wang, frames the key differences between the two su…

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SEO & Brand Journalism: A Conversation with Katie Wagner 35:23

21d ago35:23

35:23

In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search. Guest Information Katie…

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Language's Power: Sociology and Marketing Synergy 11:40

22d ago11:40

11:40

We examine the sociology of language, illustrating how speech patterns are interwoven with identity and societal power structures, serving as markers of belonging or exclusion. Finally, the text bridges these concepts, demonstrating the intersection of language and marketing by explaining how understanding sociolinguistics is vital for targeted, cu…

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Virginia Elder's Podcast SEO: Cross-Channel Marketing and Content Strategy 44:01

22d ago44:01

44:01

Host: Jeremy Rivera Guest: Virginia Elder, Owner of Podcast Abundance Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation Episode Description In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marke…

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Chris Turnbull: Navigating The Changing Landscape of Local SEO 42:28

23d ago42:28

42:28

Episode: Unscripted SEO Podcast Host: Jeremy Rivera - Unscripted Podcast Guest: Chris Turnbull, Founder of Catalyst Marketing Duration: ~45 minutes Episode Description Join Jeremy Rivera as he sits down with Chris Turnbull, founder of Catalyst Marketing, for an unfiltered discussion about how SEO has evolved over the past 13 years. From Google's mo…

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Ctrl Your Text: New Guidelines for AI Max Search & PMax Campaigns 1:02:02

23d ago1:02:02

1:02:02

Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399 This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web. Thank you to our sponsor SYNUP - https://www.synup.com/en Visit u…

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Why IBM's CEO Thinks His Company Can Crack Quantum Computing 35:19

30d ago35:19

35:19

After spending much of the 2010s in the doldrums, IBM has made something of a comeback in the past five years under the leadership of CEO Arvind Krishna. That's thanks to a lot of the success in its hybrid cloud business, as well as its consulting services. All of this has led to a surge in the company's share price. Now, IBM is betting that quantu…

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Exploring Entity Optimization and AI with Jason Barnard 41:23

28d ago41:23

41:23

Unscripted SEO Show Notes: Entity Optimization with Jason Barnard Episode Overview Jeremy Rivera interviews Jason Barnard of KaliCube about entity optimization, AI assistive engines, and the future of search. This conversation explores practical strategies for controlling your digital footprint and optimizing for modern search systems. Explore the …

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The Artificial Spectacle, and the Search for Authenticity 11:31

1M ago11:31

11:31

In the age of AI, the term "artificial" mirrors society's "superficiality," where authentic life is often replaced by mere representations, a concept Guy Debord called the "Society of the Spectacle." While AI could deepen this trend by creating convincing yet hollow imitations of human experience, its very existence forces us to confront the differ…

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Passing Go, Sharing Data: Google Avoids Breakup but Must Share Search Info 52:58

1M ago52:58

52:58

This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools. Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you f…

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Internal Linking, SME Interviews, and Platform Diversification: Daniel Horowitz's Modern SEO Playbook 40:47

1M ago40:47

40:47

Guest Information Daniel Horowitz Senior SEO Manager at Informatica Connect: LinkedIn Episode Summary Daniel Horowitz shares his decade-long journey in SEO, from agency-side link building campaigns to managing enterprise SEO at Informatica. We dive deep into the impact of Google's Helpful Content Update, the shift from traffic-focused to conversion…

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Bold Names Is Back 3:11

1M ago3:11

3:11

Every day, Wall Street Journal journalists talk with the most powerful, influential and interesting people. WSJ columnists Christopher Mims and Tim Higgins are bringing some of those conversations directly to you. Bold Names returns with new episodes on Fridays starting September 12 on YouTube and wherever you get your podcasts. Let us know what yo…

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LinkedIn SEO Secrets: How Daniel Alfon Turns Profiles Into Lead Generation Machines 39:36

1M ago39:36

39:36

Summary In this UnscriptedSEO conversation, Jeremy Rivera and LinkedIn expert Daniel Alfon discuss the often-overlooked potential of LinkedIn as a powerful SEO tool. They explore the evolution of social media, the importance of authority and identity on LinkedIn, and strategies for targeting the right audience. The discussion also covers the nuance…

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The Craft of Manufacturing Product Meaning 18:36

1M ago18:36

18:36

In today's market, "manufacturing meaning" is a crucial business strategy that goes beyond the physical product to create an emotional connection with customers. This is achieved by telling a compelling brand story, focusing on the entire customer experience, and maintaining authenticity in all business practices. Ultimately, this approach transfor…

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Loyal-Tea: New Google Ads Features are Steeped in Rewards 57:29

1M ago57:29

57:29

New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396 This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features. Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update…

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From AI and Defense Tech, to Tariffs and the New Streaming Wars: The Best of Bold Names 48:03

1M ago48:03

48:03

WSJ’s Christopher Mims and Tim Higgins take a trip into the Bold Names podcast archives. They’ve covered everything from artificial intelligence and humanoid robots, to the online sports betting industry and the new streaming wars. Check out highlights from some of their favorite interviews. Plus, Tim and Christopher look back on what made these co…

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Video SEO & WordPress Technical Optimization: Expert Insights from Anthony Prichard and Paritosh Pareek 1:02:22

1M ago1:02:22

1:02:22

Summary In this episode of the Unscripted SEO podcast, Keith Breseé hosts Paritosh Pareek and Anthony Prichard from WP Sprints to discuss the critical aspects of SEO, particularly focusing on technical SEO and video strategies for local businesses. They explore the importance of optimizing video content for search engines, common mistakes made in W…

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Search Partner Placements Reporting For Duty: Google Ads Answers Advertisers' Prayers 58:27

2M ago58:27

58:27

This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only. Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact…

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Cart-iologist: Google Ads Examines Your Data Heartbeat 1:00:26

2M ago1:00:26

1:00:26

This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comme…

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Stop Reverse Engineering Google & Approach ALL Search Equally: Melissa Popp 1:00:54

2M ago1:00:54

1:00:54

Host: Jeremy Rivera - Founder, SEO Arcade Guest: Melissa Popp - Founder, Rickety Roo | @poppupwriter Episode Length: 60 minutes Episode Overview In this deep-dive conversation, Jeremy Rivera and Melissa Popp explore the seismic shifts happening in SEO and digital marketing. From AI overviews decimating organic click-through rates to the fundamental…

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Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists 1:09:31

2M ago1:09:31

1:09:31

This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comm…

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Space Trucks: One Startup’s Plan to Get the U.S. Back on the Moon 50:17

2M ago50:17

50:17

Longtime space rivals Elon Musk and Jeff Bezos are vying to reach outer space with their giant rockets. Meanwhile, an ecosystem of other space-related startups are racing to be ready to set up shop on the moon and Mars. Lunar Outpost is one of three companies competing to build a space truck for NASA's Artemis missions. Founder and CEO Justin Cyrus…

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Ai Max is Making Headlines….Really Long Headlines 1:01:17

2M ago1:01:17

1:01:17

This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s …

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How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars 47:14

2M ago47:14

47:14

Tubi is a free ad-supported streaming service that's gaining ground on big players like Netflix and Amazon. It has the largest content library of any streaming platform, full of obscure gems and films by up and comers, including one starring TikTok influencer Noah Beck. Tubi CEO Anjali Sud says that by putting viewers first, the streamer is "expand…

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Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max 1:08:26

3M ago1:08:26

1:08:26

This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comme…

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Are AI Agents the Future of Business? Salesforce Is Betting $8 Billion on It 40:50

3M ago40:50

40:50

Informatica isn’t a household name, but it plays a crucial role in helping companies like Toyota and Unilever manage and organize vast amounts of data. As artificial intelligence becomes more powerful, that data is like a gold mine. Customer relationship software company Salesforce recently struck a multibillion-dollar deal to acquire Informatica. …

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Chuck McHenry on Modern Local SEO: Location Pages, TikTok Marketing, and Competing with AI Search Engines 43:01

3M ago43:01

43:01

Summary In this episode, Jeremy Rivera interviews Chuck McHenry, who shares his extensive journey in the marketing and SEO industry. Chuck discusses the evolution of SEO, the importance of location pages, and how AI and LLMs are changing the landscape of digital marketing. He emphasizes the significance of social media in local services and the nee…

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Add to CartGPT: The Future of Shopping... for a Fee 53:29

3M ago53:29

53:29

This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! …

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Encore: Could Amazon’s Zoox Beat Tesla and Waymo in the Robotaxi Race? 40:40

3M ago40:40

40:40

With Elon Musk’s Tesla piloting its robotaxi service in Austin, Texas and Waymo expanding, it’s the perfect time to revisit our interview with Zoox CEO Aicha Evans. She went deep with WSJ’s Tim Higgins and Christopher Mims on her decisions to sell the company to Amazon for over $1.2 billion and to keep Zoox’s radical design for a driverless car tha…

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Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy 1:00:37

3M ago1:00:37

1:00:37

In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the adverti…

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Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery 52:47

3M ago52:47

52:47

This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.tai…