I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.

The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappointed with the results.

And honestly? I get it. Ads can feel risky — especially if you’re worried about wasting money, getting it wrong, or ending up with zero leads.

But here’s the truth:

Ads are one of the best tools an HR Consultant can use to generate leads on-demand — if you do it right.

Importantly, you don’t need a huge budget. You just need the right message, the right landing page, and the right mindset.

So in this episode, I’m lifting the lid on adverts and sharing:

• What HR Consultants get wrong when running ads (and how to avoid making that same mistake).
• Why Google Ads are the #1 platform for you to run adverts on.
• What to actually sell in your ads (hint: it’s not your HR services).
• The biggest advantages of running ads — for your business and your lifestyle.
• When you shouldn’t run ads yet (and what to fix first).
• How I’m getting perfect-fit leads for just £2.50 each — and how you can too.
• And why I genuinely believe ads are the best lead gen method for HR Consultants.

So tune in now if you’re ready to stop waiting for referrals and start creating consistent interest in your consultancy.

Timestamps:

00:00 – Why HR Consultants struggle with adverts
01:20 – Should HR Consultants run adverts?
02:10 – How adverts help you manufacture leads on demand
03:25 – Why ads work in any HR niche (if you get specific)
04:47 – You control the message and the volume
05:47 – The power of scalable and predictable ad funnels
07:13 – Why adverts might not be right for you (yet)
07:23 – Ads magnify what’s working — or what isn’t
08:30 – Why a vague message will cost you money
09:17 – The danger of sending ad traffic to your homepage
10:25 – What happens after someone downloads your lead magnet
11:01 – Summary: ads can work — but only with the right message
11:47 – Use low-cost testing to validate your advert funnel
12:34 – What good data looks like in your ad funnel
13:31 – The 4 types of adverts HR Consultants can run
13:45 – Why Google Ads are best for solving known HR problems
15:10 – Why Facebook Ads are great for attention-grabbing lead magnets
18:05 – Why HR Consultants should be cautious with LinkedIn Ads
19:22 – What your advert should actually do
20:28 – How to write adverts that sell the click, not the service
22:11 – Where to send ad traffic (and what to avoid)
23:33 – The only job of your ad: get the click
24:23 – What to do once someone downloads your lead magnet
25:30 – What your email sequence needs to do
26:29 – This is the easiest way to grow your HR consultancy
27:35 – The reality of not building this system
28:00 – The long-term power of a proper advert funnel
29:17 – Wrap-up and how to get help

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.