The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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#EP166 - The Scale Up Season: How to Create Brand Video That Sells, with Erica Grubman, Mojo Supermarket
Manage episode 445395303 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns.
Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing.
We explore the complex KPI's for brand awareness campaigns, the "halo effect" of large scale activations and how budgets can be optimised for maximum impact.
Key Takeaways:
- Learn how to navigate complex KPIs for brand awareness campaigns and understand how to measure their impact beyond just digital metrics.
- Understand the "halo effect" and how large-scale campaigns (like out-of-home or print) can increase brand recognition and lower acquisition costs in performance channels.
- Gain insight into video production optimisation, with tips on managing budgets and exploring creative alternatives to traditional high-cost approaches.
- Discover the evolving role of agencies in the marketing world, including how they help clients balance media spend with production costs for more effective campaigns.
- Explore how AI and technological advancements are reshaping the production landscape, streamlining processes, and allowing teams to focus on storytelling and strategic decisions.
179 episodes
Share
Manage episode 445395303 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns.
Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, budget and performance marketing.
We explore the complex KPI's for brand awareness campaigns, the "halo effect" of large scale activations and how budgets can be optimised for maximum impact.
Key Takeaways:
- Learn how to navigate complex KPIs for brand awareness campaigns and understand how to measure their impact beyond just digital metrics.
- Understand the "halo effect" and how large-scale campaigns (like out-of-home or print) can increase brand recognition and lower acquisition costs in performance channels.
- Gain insight into video production optimisation, with tips on managing budgets and exploring creative alternatives to traditional high-cost approaches.
- Discover the evolving role of agencies in the marketing world, including how they help clients balance media spend with production costs for more effective campaigns.
- Explore how AI and technological advancements are reshaping the production landscape, streamlining processes, and allowing teams to focus on storytelling and strategic decisions.
179 episodes
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Similar to Marketing Freaks
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
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continue reading
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