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#EP154 - The Skills Behind The Thrills - with Zack Wragg, Merlin Entertainments

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Manage episode 412987058 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments.
Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

  continue reading

179 episodes

Artwork
iconShare
 
Manage episode 412987058 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Welcome to episode 154 of the Marketing Freaks Podcast. In this episode, we're joined by Zack Wragg, Head of Global Optimisation and Development at Merlin Entertainments.
Jon and Zack get into the detail around multiple challenges, from understanding and fulfilling customer needs, to managing the delicate balance between individual attraction brands and the overarching group brand, and the strategies employed to maintain global consistency while allowing for local adaptation.

  continue reading

179 episodes

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