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#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times
Manage episode 403544212 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience.
We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial Times delivers content to their subscribers to create 1:1 experiences.
Key Takeaways:
- Personalised Content Delivery: Listeners will understand how the Financial Times leverages marketing automation to deliver personalised content experiences to its diverse subscriber base, ensuring that the right content reaches the right subscribers at the right time.
- Content Curation with Automation: Sam will provide insights into the significant volume of content available at the Financial Times and how automation plays a crucial role in the selection and curation of content for individual subscribers, enhancing their overall experience.
- Shift to Customer-Centric 'Orchestration': Listeners will learn about the transition from traditional linear email-based campaigns to a more customer-centric 'Orchestration' approach, and why this shift is essential in the context of marketing automation at the Financial Times.
- Behavioral Data's Impact: Sam will explain how the use of behavioural data is revolutionising content delivery, leading to the creation of 1:1 experiences, making content recommendations more tailored and relevant.
179 episodes
#EP141 - Mastering Personalisation Through Automation, with Sam Lewis-Williams - The Financial Times
Share
Manage episode 403544212 series 3311729
Content provided by Overdrive Digital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Overdrive Digital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to episode 141 of the Marketing Freaks Podcast. This week, we're joined by Sam Lewis-Williams, Head of Automation at the Financial Times, to explore how both businesses and consumers navigate the abundance of content that we have access to, and how the Financial Times uses automation to deliver the right content to the right audience.
We delve into the different applications of automation at the Financial Times. Sam explains how behavioural data is changing the way that the Financial Times delivers content to their subscribers to create 1:1 experiences.
Key Takeaways:
- Personalised Content Delivery: Listeners will understand how the Financial Times leverages marketing automation to deliver personalised content experiences to its diverse subscriber base, ensuring that the right content reaches the right subscribers at the right time.
- Content Curation with Automation: Sam will provide insights into the significant volume of content available at the Financial Times and how automation plays a crucial role in the selection and curation of content for individual subscribers, enhancing their overall experience.
- Shift to Customer-Centric 'Orchestration': Listeners will learn about the transition from traditional linear email-based campaigns to a more customer-centric 'Orchestration' approach, and why this shift is essential in the context of marketing automation at the Financial Times.
- Behavioral Data's Impact: Sam will explain how the use of behavioural data is revolutionising content delivery, leading to the creation of 1:1 experiences, making content recommendations more tailored and relevant.
179 episodes
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Similar to Marketing Freaks
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
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