The Coolest Podcast In The World. Hosted by Adam22 Watch these interviews on YouTube right here: https://www.youtube.com/nojumper
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Content provided by Spencer Lodge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spencer Lodge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Made in Dubai with Spencer Lodge
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#362: Binance CMO, Rachel Conlan, Reveals the Marketing Behind the World’s Largest Crypto Exchange, Growth Hacks & Lessons From Failed Campaigns
Manage episode 505210740 series 2511158
Content provided by Spencer Lodge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spencer Lodge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This weeks guest is Rachel Conlan, Global Chief Marketing Officer at Binance, the world's largest cryptocurrency exchange and blockchain ecosystem. With over two decades of experience in marketing, brand strategy and partnerships, she leads a global team driving Binance's mission to make crypto more accessible to millions worldwide.
In this episode, Rachel shares her personal journey into the crypto space, how her passion for disruptive markets and the desire to solve problems shaped her career – Problems like financial exclusion for 1.7 billion unbanked people. We explore Binance’s values, why consistency matters and how she’s helped build a global community around finance.
This conversation goes far beyond Binance. Rachel breaks down practical marketing insights that entrepreneurs and business owners of all sizes can apply to grow their companies and connect with audiences more effectively. From the power of storytelling, advocacy and affiliates to the frustrations of failed campaigns including the infamous “Binance Perfume” - she doesn’t shy away from real-world lessons.
3:35 – Simplifying and translating technology: focusing on relevance for everyday users
7:55 – Choosing the right exchange service
13:39 – Crafting the strategy for growth
23:23 – Educating through the Binance Academy
36:33 – Understanding the balance between marketing vs. sales
59:00 – The power of organic growth in digital strategy
1:06:26 – Lessons from a failed marketing campaign: “Binance Perfume”
Show Sponsors:
AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.
Allsopp & Allsopp: Redefining real estate, through cutting-edge technology and setting new standards for seamless, elevated customer experience. Keep moving with Allsopp & Allsopp.
https://bit.ly/Allsopp-and-Allsopp
Socials:
Follow Spencer Lodge on Social Media
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https://www.tiktok.com/@spencer.lodge
https://www.linkedin.com/in/spencerlodge/
https://www.youtube.com/c/SpencerLodgeTV
https://www.facebook.com/spencerlodgeofficial/
Follow Rachel Conlan on Social Media
https://www.linkedin.com/in/rachelconlan/
364 episodes
Share
Manage episode 505210740 series 2511158
Content provided by Spencer Lodge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spencer Lodge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This weeks guest is Rachel Conlan, Global Chief Marketing Officer at Binance, the world's largest cryptocurrency exchange and blockchain ecosystem. With over two decades of experience in marketing, brand strategy and partnerships, she leads a global team driving Binance's mission to make crypto more accessible to millions worldwide.
In this episode, Rachel shares her personal journey into the crypto space, how her passion for disruptive markets and the desire to solve problems shaped her career – Problems like financial exclusion for 1.7 billion unbanked people. We explore Binance’s values, why consistency matters and how she’s helped build a global community around finance.
This conversation goes far beyond Binance. Rachel breaks down practical marketing insights that entrepreneurs and business owners of all sizes can apply to grow their companies and connect with audiences more effectively. From the power of storytelling, advocacy and affiliates to the frustrations of failed campaigns including the infamous “Binance Perfume” - she doesn’t shy away from real-world lessons.
3:35 – Simplifying and translating technology: focusing on relevance for everyday users
7:55 – Choosing the right exchange service
13:39 – Crafting the strategy for growth
23:23 – Educating through the Binance Academy
36:33 – Understanding the balance between marketing vs. sales
59:00 – The power of organic growth in digital strategy
1:06:26 – Lessons from a failed marketing campaign: “Binance Perfume”
Show Sponsors:
AYS Developers: A design-focused company dedicated to crafting exceptional homes, vibrant communities, and inspiring lifestyle experiences.
Allsopp & Allsopp: Redefining real estate, through cutting-edge technology and setting new standards for seamless, elevated customer experience. Keep moving with Allsopp & Allsopp.
https://bit.ly/Allsopp-and-Allsopp
Socials:
Follow Spencer Lodge on Social Media
https://www.instagram.com/spencer.lodge/?hl=en
https://www.tiktok.com/@spencer.lodge
https://www.linkedin.com/in/spencerlodge/
https://www.youtube.com/c/SpencerLodgeTV
https://www.facebook.com/spencerlodgeofficial/
Follow Rachel Conlan on Social Media
https://www.linkedin.com/in/rachelconlan/
364 episodes
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Similar to Made in Dubai with Spencer Lodge
The Coolest Podcast In The World. Hosted by Adam22 Watch these interviews on YouTube right here: https://www.youtube.com/nojumper
…
continue reading
Join Larry Mantle weekdays for lively and in-depth discussions of Los Angeles and Southern California news, politics, science, entertainment, the arts and more. More AirTalk at www.kpcc.org.
…
continue reading
It's not just crazy talk, it's Psychobabble - the official free audio podcast from YouTube sensation Tyler Oakley. Listen each week as he and his bestie Korey Kuhl bring you a half hour of unfiltered gossip sessions, pop culture scrutiny, and stories never told before.
…
continue reading
The Seen and the Unseen, hosted by Amit Varma, features longform conversations that aim to give deep insights into the subjects being discussed. Timeless and bingeworthy.
…
continue reading
Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
…
continue reading
NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays at 6:30 a.m. ET, with hosts Leila Fadel, Steve Inskeep, Michel Martin and A Martinez. Also available on Saturdays at 9 a.m. ET, with Ayesha Rascoe and Scott Simon. On Sundays, hear a longer exploration behind the headlines with Ayesha Rascoe on "The Sunday Story," available by 8 a.m. ET. Subscribe and listen, then support y ...
…
continue reading
Whether it’s a shoegaze band from Chandigarh, thrash metal act from Visakhapatnam, rapper from Kashmir, vocal folk quartet from Kohima, Tamil indie pop act from Madurai, or a singer-songwriter from Mussoorie, Maed in India is where you’ll discover it. Started in 2015, music nerd and ex-radio presenter Mae Mariyam Thomas showcases the best talent coming out of South Asia and its diaspora. The show is India’s first indie music podcast and prides itself on being the premier destination for new ...
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continue reading
Billboard's Keith Caulfield (Managing Director, Charts and Data Operations) and Katie Atkinson (Executive Digital Director, West Coast) offer weekly Billboard chart breakdowns, discuss the hottest music news and cover the year’s biggest musical events. Casual pop fans, chart junkies and everyone in between are invited to this weekly half-hour discussion.
…
continue reading
Are you looking for more happiness, success and vitality in your life? Get inspired each week with wellness and performance expert, Integrative Medicine Fellow, author & keynote speaker, Kristel Bauer. Live Greatly shares empowering conversations and insights about happiness, wellness & success to support your personal and professional development. Kristel talks with top experts, leaders and inspiring individuals to help you embrace a growth mindset and excel in your work/life. Kristel then ...
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continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
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