In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads.

We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion.

We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API.

If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight.

0:05 Introduction

1:07 Thought Leader Ads Unveiled

3:17 Full Funnel Strategy Insights

7:25 Importance of Dwell Time

9:00 Webinar Best Practices

11:12 Crafting Effective Posts

17:21 Content Strategy for Funnels

23:28 Exploring Message Ads

27:58 Conversion Tracking Techniques