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Leaders in Customer Loyalty: Industry Voices | Driving Loyalty with Purpose: A Conversation with Chris Jones of ITA Group

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Manage episode 483885000 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed discussion on the evolving strategies driving customer loyalty in today’s competitive landscape. With decades of experience spanning consumer products, financial services, and retail, Jones brings a practitioner’s perspective to agency strategy offering tactical insights and evidence-based guidance to brands seeking to create meaningful, lasting customer connections.

  continue reading

Chapters

1. Introduction to ITA Group's Chris Jones (00:00:00)

2. Research on Loyalty Program Success Drivers (00:03:21)

3. Creating Value and Emotional Connections (00:06:42)

4. Building Brand Advocacy Through Personalization (00:09:17)

5. Learning from Detractors and Future Trends (00:13:13)

6. Quickfire Questions with Chris Jones (00:17:52)

446 episodes

Artwork
iconShare
 
Manage episode 483885000 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360 sits down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, for a detailed discussion on the evolving strategies driving customer loyalty in today’s competitive landscape. With decades of experience spanning consumer products, financial services, and retail, Jones brings a practitioner’s perspective to agency strategy offering tactical insights and evidence-based guidance to brands seeking to create meaningful, lasting customer connections.

  continue reading

Chapters

1. Introduction to ITA Group's Chris Jones (00:00:00)

2. Research on Loyalty Program Success Drivers (00:03:21)

3. Creating Value and Emotional Connections (00:06:42)

4. Building Brand Advocacy Through Personalization (00:09:17)

5. Learning from Detractors and Future Trends (00:13:13)

6. Quickfire Questions with Chris Jones (00:17:52)

446 episodes

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