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Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game
Manage episode 484185139 series 3272525
As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek has helped the organization reshape how it defines and delivers value to fans, emphasizing emotional connection, personalized engagement, and long-term loyalty.
Chapters
1. The Power of Sports Fandom (00:00:00)
2. Introduction to Cleveland Cavaliers (00:08:08)
3. Jeremy's Journey in Sports Marketing (00:10:43)
4. Cavs United Membership Program (00:17:38)
5. Emotional Loyalty in Sports (00:21:11)
6. Technology and Fan Engagement (00:27:13)
7. Connecting with Younger Generations (00:28:24)
447 episodes
Manage episode 484185139 series 3272525
As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team’s success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek has helped the organization reshape how it defines and delivers value to fans, emphasizing emotional connection, personalized engagement, and long-term loyalty.
Chapters
1. The Power of Sports Fandom (00:00:00)
2. Introduction to Cleveland Cavaliers (00:08:08)
3. Jeremy's Journey in Sports Marketing (00:10:43)
4. Cavs United Membership Program (00:17:38)
5. Emotional Loyalty in Sports (00:21:11)
6. Technology and Fan Engagement (00:27:13)
7. Connecting with Younger Generations (00:28:24)
447 episodes
All episodes
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