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Leaders in Customer Loyalty Brand Story: Scooter's Coffee Builds Momentum with a Loyalty Program Redesign That Prioritizes Experience, Flexibility, and Speed

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Manage episode 497541436 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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Mitch Walden, Senior Director of Digital and Loyalty at Scooter's Coffee, isn’t just overseeing a rewards program—he’s steering a loyalty transformation rooted in long-term growth, customer-centric innovation, and operational alignment. With nearly three decades of experience spanning e-commerce, CRM, and digital strategy, Walden brings a cross-disciplinary lens to an industry that is evolving as rapidly as consumer preferences.

Founded in Bellevue, Nebraska, in 1998, Scooter’s Coffee has grown from a Midwest favorite into a rapidly expanding drive-thru specialty beverage chain. With a footprint built on convenience and friendly service, Scooter’s aims to deliver "amazing people, amazing drinks, amazingly fast" through 650-square-foot kiosks across the country. The company's culture of hospitality underpins its approach to loyalty—one that Walden has helped evolve to meet the expectations of modern consumers.

  continue reading

Chapters

1. Introduction to Scooter's Coffee (00:00:00)

2. Mitch's Role and Background (00:06:20)

3. Industry Challenges and Customer Trends (00:10:30)

4. Journey to Customer Loyalty (00:15:50)

5. Revamping the Rewards Program (00:21:15)

6. Value, Gamification and Partnerships (00:28:10)

7. Future Plans and Closing Thoughts (00:31:25)

468 episodes

Artwork
iconShare
 
Manage episode 497541436 series 3272525
Content provided by Loyalty360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Loyalty360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

Mitch Walden, Senior Director of Digital and Loyalty at Scooter's Coffee, isn’t just overseeing a rewards program—he’s steering a loyalty transformation rooted in long-term growth, customer-centric innovation, and operational alignment. With nearly three decades of experience spanning e-commerce, CRM, and digital strategy, Walden brings a cross-disciplinary lens to an industry that is evolving as rapidly as consumer preferences.

Founded in Bellevue, Nebraska, in 1998, Scooter’s Coffee has grown from a Midwest favorite into a rapidly expanding drive-thru specialty beverage chain. With a footprint built on convenience and friendly service, Scooter’s aims to deliver "amazing people, amazing drinks, amazingly fast" through 650-square-foot kiosks across the country. The company's culture of hospitality underpins its approach to loyalty—one that Walden has helped evolve to meet the expectations of modern consumers.

  continue reading

Chapters

1. Introduction to Scooter's Coffee (00:00:00)

2. Mitch's Role and Background (00:06:20)

3. Industry Challenges and Customer Trends (00:10:30)

4. Journey to Customer Loyalty (00:15:50)

5. Revamping the Rewards Program (00:21:15)

6. Value, Gamification and Partnerships (00:28:10)

7. Future Plans and Closing Thoughts (00:31:25)

468 episodes

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