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#463: Leaders in Customer Loyalty: Brand Story | Empowering Progress: Echelon’s Member-First Approach to Fitness, Loyalty, and Innovation
Manage episode 496267870 series 3272525
In an industry where innovation is often measured by specs and screen size, Echelon is taking a different approach—one rooted in accessibility, adaptability, and authentic member connection. As the fitness technology brand expands its AI capabilities and scales its omnichannel footprint, it remains firmly committed to one mission: supporting people on their fitness journey, whatever that may look like.
For John Santo, Co-Founder and Chief Product & Technology Officer, customer loyalty at Echelon isn’t a KPI—it’s a relationship. One that’s nurtured through thoughtful product design, personalized engagement, and an ecosystem that truly follows members wherever they go.
Chapters
1. Introduction to Echelon's Approach (00:00:00)
2. Core Principles of Echelon's Success (00:09:28)
3. John's Entrepreneurial Journey (00:17:34)
4. Maintaining Human Connection with Technology (00:26:43)
5. Personalization and Customer Loyalty (00:31:08)
6. AWS Partnership and AI Results (00:35:18)
477 episodes
Manage episode 496267870 series 3272525
In an industry where innovation is often measured by specs and screen size, Echelon is taking a different approach—one rooted in accessibility, adaptability, and authentic member connection. As the fitness technology brand expands its AI capabilities and scales its omnichannel footprint, it remains firmly committed to one mission: supporting people on their fitness journey, whatever that may look like.
For John Santo, Co-Founder and Chief Product & Technology Officer, customer loyalty at Echelon isn’t a KPI—it’s a relationship. One that’s nurtured through thoughtful product design, personalized engagement, and an ecosystem that truly follows members wherever they go.
Chapters
1. Introduction to Echelon's Approach (00:00:00)
2. Core Principles of Echelon's Success (00:09:28)
3. John's Entrepreneurial Journey (00:17:34)
4. Maintaining Human Connection with Technology (00:26:43)
5. Personalization and Customer Loyalty (00:31:08)
6. AWS Partnership and AI Results (00:35:18)
477 episodes
All episodes
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