Go offline with the Player FM app!
#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures
Manage episode 520096206 series 3272525
How do your customers honestly feel about your brand? Are they just interested in discounts, or do they really believe your brand cares about what they think, buy, and experience when they shop with you? Are there strategic moves your company can make to create a stronger, more lasting relationship with both customer loyalty program members and non-members alike?
Mark Johnson, CEO of Loyalty360, spoke with Denise Holt, SVP and Head of Strategy, Experience & Research at Phaedon on ways to cultivate an emotional brand connection with today’s value-conscious consumers.
Chapters
1. #490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures (00:00:00)
2. Host Welcome And Series Context (00:00:04)
3. Guest Introduction And Firm Overview (00:00:32)
4. Differentiators And Technology Stack (00:01:37)
5. Defining Emotional Versus Transactional Loyalty (00:02:51)
6. Six Core Drivers Of Emotional Loyalty (00:03:51)
7. Real-World Examples Across Industries (00:05:16)
8. Action Plan For Black Friday And Beyond (00:09:09)
9. 2026 Outlook And Strategic KPIs (00:12:17)
10. Avoiding One-Driver Mistakes And Roadmapping (00:16:42)
11. Closing And Resources (00:19:08)
491 episodes
Manage episode 520096206 series 3272525
How do your customers honestly feel about your brand? Are they just interested in discounts, or do they really believe your brand cares about what they think, buy, and experience when they shop with you? Are there strategic moves your company can make to create a stronger, more lasting relationship with both customer loyalty program members and non-members alike?
Mark Johnson, CEO of Loyalty360, spoke with Denise Holt, SVP and Head of Strategy, Experience & Research at Phaedon on ways to cultivate an emotional brand connection with today’s value-conscious consumers.
Chapters
1. #490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures (00:00:00)
2. Host Welcome And Series Context (00:00:04)
3. Guest Introduction And Firm Overview (00:00:32)
4. Differentiators And Technology Stack (00:01:37)
5. Defining Emotional Versus Transactional Loyalty (00:02:51)
6. Six Core Drivers Of Emotional Loyalty (00:03:51)
7. Real-World Examples Across Industries (00:05:16)
8. Action Plan For Black Friday And Beyond (00:09:09)
9. 2026 Outlook And Strategic KPIs (00:12:17)
10. Avoiding One-Driver Mistakes And Roadmapping (00:16:42)
11. Closing And Resources (00:19:08)
491 episodes
כל הפרקים
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.